Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 9 Question 59 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam

Question #: 59
Topic #: 9

[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.

What should a consultant recommend as a unique identifier for each subscriber?

AA common field like Physical Address for Contact Key.

BA number field such as subscriber's phone number for Contact Key.

CAn email address for Contact Key.

DA GUID or another generated ID for Contact Key.

Show Suggested Answer

Suggested Answer: B

by Cristy at Dec 09, 2022, 07:49 PM

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Julio

5 months ago

Physical address? That's not practical for digital communication!

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Rodolfo

6 months ago

Wait, can we really use phone numbers? Seems risky.

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Inocencia

6 months ago

A GUID sounds like overkill for this.

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Mattie

6 months ago

Totally agree! Emails are unique and reliable.

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Amina

6 months ago

I think an email address is the best for Contact Key.

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Geraldine

6 months ago

I’m leaning towards the physical address option, but I recall that it might not be the most reliable for digital communication channels like SMS.

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Jesusa

6 months ago

A GUID sounds like a solid choice for a Contact Key since it’s unique and avoids duplication, but I wonder if it complicates things for tracking.

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Julio

6 months ago

I remember a practice question where we discussed using phone numbers as identifiers, but I feel like that could lead to issues if someone changes their number.

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Frederick

7 months ago

I think using an email address for the Contact Key makes sense since it's unique and widely used, but I'm not entirely sure if it's the best option for SMS.

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Kara

7 months ago

Option A seems like the most obvious answer to me. If the resources allocated for testing are insufficient, that would definitely be a demotivating factor for testers. I'm leaning towards that one.

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Naomi

7 months ago

I think the key is to focus on the unique capabilities of data forms. Maybe things like changing point of view or drilling in and out on members?

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