Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 6 Question 123 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam

Question #: 123
Topic #: 6

[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

AConfigure Contact Builder to automatically generate a unique subscriber key.

BDefine the subscriber key as a unique value that does not relate to a specific channel.

CRegularly merge duplicate contacts to keep tracking data accurately.

DWhen using an external database of record, utilize that system's identifier as the contact key.

Show Suggested Answer

Suggested Answer: B, D

by Leonie at May 16, 2026, 12:18 AM

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