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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 4 Question 27 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam
Question #: 27
Topic #: 4
[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.

Which two options should the consultant recommend? (Choose 2 answers)

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Suggested Answer: B, C

by Kattie at May 06, 2022, 01:25 PM

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Tequila
4 months ago
Email is also a common option for subscriber keys.
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Elbert
4 months ago
Loyalty Program Number? Really? That seems odd.
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Gracia
4 months ago
Not sure about using Mobile Device ID, seems risky.
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Avery
4 months ago
Totally agree, CRM ID makes the most sense!
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Candra
4 months ago
I think CRM ID is a solid choice for the subscriber key.
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Shawnee
5 months ago
I practiced a question similar to this, and I think loyalty program numbers might not be the best choice since they’re not universal for all subscribers.
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Lauryn
5 months ago
I feel like mobile device ID could be useful too, especially for targeting mobile campaigns, but I’m not confident about that.
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Nenita
5 months ago
I'm not entirely sure, but I remember something about using email as a subscriber key being common practice.
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Margart
5 months ago
I think using the CRM ID makes sense since it can uniquely identify customers across different channels.
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Lashanda
5 months ago
Okay, let me see... I think the key is understanding when the Web UI might not be sufficient for setting up email alerts. The options give some clues there.
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Mike
5 months ago
This question seems a bit confusing, but I think I can figure it out. Let me re-read it carefully and think through the key points.
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Kenneth
5 months ago
I'm pretty confident that the best approach here is option C - dual-regional storage for the region closest to the users, with the Nearline storage class. That should give us the cost savings we need while still providing the reliability and availability required for a mission-critical pipeline.
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Dong
5 months ago
I want to say something about using parameterized queries... but did we cover which option that would be in this case?
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Chauncey
5 months ago
Okay, let's see. The question is asking about the component that digests web pages and database/file content to extract metadata and text. Based on that, I think the answer is probably the Indexer, since that's the component that processes the content to build the search index.
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