Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 3 Question 105 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam

Question #: 105
Topic #: 3

[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.

Which activities could be used to fulfill this requirement?

ASalesforce Data Entry, SQL Query Activity, Task Activity

BScheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

CAPI Event Entry, SQL Query Activity, Task Activity

DScheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

Show Suggested Answer

Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect

by Nicholle at Mar 09, 2025, 01:50 PM

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Marvel

2 months ago

Definitely going with B, it covers all bases!

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Dominga

3 months ago

I disagree, I think Option A could work too!

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Royce

3 months ago

Wait, can you really create a Task without sending tracking back?

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Justine

3 months ago

I’m surprised this is even a question, isn’t it obvious?

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Desmond

3 months ago

Option B seems like the best fit for tracking and follow-ups.

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Claribel

3 months ago

I’m leaning towards option B because it mentions Data Extension Entry, which seems relevant for tracking engagement, but I’m not completely confident.

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Brittney

4 months ago

I feel like we practiced a similar question, and I recall that using a Task Activity is essential for creating follow-ups, but I can't remember the exact setup.

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Sherell

4 months ago

I think the Scheduled Automation option sounds familiar, especially for tracking email opens over time. It might be the right choice.

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Virgina

4 months ago

I remember we discussed using SQL queries to segment contacts based on their email engagement, but I'm not sure which automation type is best here.

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Candida

4 months ago

This seems straightforward enough. I'd go with the Scheduled Automation, SQL Query Activity, and Task Activity. That should cover tracking the email opens, querying the data, and creating the tasks on the right records. Just need to make sure I have the right settings for each activity.

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Shizue

4 months ago

Okay, I think I've got a handle on this. The key is using Scheduled Automation to monitor the email opens, then triggering a Data Extension Entry and Task Activity to create the follow-up tasks. Gotta make sure I configure it all correctly, but I feel pretty good about this.

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Paris

5 months ago

Hmm, not sure about this one. Tracking email opens and creating tasks sounds like it could get complicated. I'll need to really read through the question carefully and think through the different activity options to see which one makes the most sense.

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Mirta

5 months ago

This one looks tricky, but I think I can break it down. I'll need to focus on the key requirements - tracking email opens, creating tasks on Contacts and Leads, and the 5-email threshold. Gotta make sure I select the right combination of activities to handle all that.

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Valentine

10 months ago

Is it just me, or does anyone else feel like they're being tested on their Salesforce Bingo skills here?

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Daisy

8 months ago

C) API Event Entry, SQL Query Activity, Task Activity

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Miriam

9 months ago

B) Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

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Derick

9 months ago

A) Salesforce Data Entry, SQL Query Activity, Task Activity

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Janey

10 months ago

Option C looks good, but I'm not sure about the 'API Event Entry' part. Seems a bit overkill for this scenario.

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Mike

9 months ago

Let's go with option D then, it seems more straightforward.

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Tish

9 months ago

I agree, we might not need the 'API Event Entry' for this requirement.

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Terina

9 months ago

I think option C is a bit overkill for this scenario.

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Nana

10 months ago

Haha, Option A with the 'Salesforce Data Entry' made me chuckle. That's one way to do it, I guess!

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Matilda

9 months ago

User 3: I prefer Option C, using API Event Entry for tracking.

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Alyce

9 months ago

User 2: I think Option B could work too, with Scheduled Automation.

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Elmira

9 months ago

User 1: Yeah, 'Salesforce Data Entry' does sound funny.

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Callie

10 months ago

I'm leaning towards Option D. The Filter Activity and Data Extension Entry seem like they'd be useful for this use case.

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Rasheeda

9 months ago

Definitely. Using Scheduled Automation can also help automate this process and ensure timely follow up.

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Novella

9 months ago

That makes sense. It's important to have a clear process for follow up when tracking is not being sent back to Sales Cloud.

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Jaleesa

9 months ago

I agree. The Data Extension Entry can then be used to create a Task on the Contact and Lead records for follow up.

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Allene

10 months ago

Option D seems like a good choice. The Filter Activity can help identify those who haven't opened five emails in a row.

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Fabiola

11 months ago

I prefer option D with Filter Activity and Contact Activity for better tracking and follow up.

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Lenora

11 months ago

Option B seems to cover all the necessary activities like Scheduled Automation, SQL Query, and Task creation. Can't go wrong with that one.

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Ilona

9 months ago

Yes, option B is the best choice to fulfill the requirement of creating a Task on Contact and Lead records for follow up.

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Art

9 months ago

It's important to have all these activities in place to ensure proper follow up.

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Ernest

9 months ago

Scheduled Automation, SQL Query, and Task creation are essential for this task.

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Chan

10 months ago

I agree, option B covers all the necessary activities for this requirement.

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Chantell

11 months ago

I agree with Anastacia, Scheduled Automation can help with creating tasks for follow up.

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Anastacia

11 months ago

I think option B could work with Scheduled Automation and Task Activity.

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