Salesforce Exam Marketing Cloud Consultant Topic 3 Question 105 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam

Question #: 105
Topic #: 3

[All Marketing Cloud Consultant Questions]

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.

Which activities could be used to fulfill this requirement?

ASalesforce Data Entry, SQL Query Activity, Task Activity

BScheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

CAPI Event Entry, SQL Query Activity, Task Activity

DScheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

Show Suggested Answer

Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect

by Nicholle at Mar 09, 2025, 01:50 PM

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