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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 3 Question 105 Discussion

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.Which activities could be used to fulfill this requirement?
C) API Event Entry, SQL Query Activity, Task Activity
A) Salesforce Data Entry, SQL Query Activity, Task Activity
B) Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
D) Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 3 Question 105 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam
Question #: 105
Topic #: 3
[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.

Which activities could be used to fulfill this requirement?

Show Suggested Answer Hide Answer
Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect


by Nicholle at Mar 09, 2025, 01:50 PM

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Marvel
6 months ago
Definitely going with B, it covers all bases!
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Dominga
6 months ago
I disagree, I think Option A could work too!
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Royce
6 months ago
Wait, can you really create a Task without sending tracking back?
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Justine
6 months ago
I’m surprised this is even a question, isn’t it obvious?
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Desmond
6 months ago
Option B seems like the best fit for tracking and follow-ups.
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Claribel
7 months ago
I’m leaning towards option B because it mentions Data Extension Entry, which seems relevant for tracking engagement, but I’m not completely confident.
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Brittney
7 months ago
I feel like we practiced a similar question, and I recall that using a Task Activity is essential for creating follow-ups, but I can't remember the exact setup.
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Sherell
7 months ago
I think the Scheduled Automation option sounds familiar, especially for tracking email opens over time. It might be the right choice.
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Virgina
7 months ago
I remember we discussed using SQL queries to segment contacts based on their email engagement, but I'm not sure which automation type is best here.
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Candida
8 months ago
This seems straightforward enough. I'd go with the Scheduled Automation, SQL Query Activity, and Task Activity. That should cover tracking the email opens, querying the data, and creating the tasks on the right records. Just need to make sure I have the right settings for each activity.
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Shizue
8 months ago
Okay, I think I've got a handle on this. The key is using Scheduled Automation to monitor the email opens, then triggering a Data Extension Entry and Task Activity to create the follow-up tasks. Gotta make sure I configure it all correctly, but I feel pretty good about this.
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Paris
8 months ago
Hmm, not sure about this one. Tracking email opens and creating tasks sounds like it could get complicated. I'll need to really read through the question carefully and think through the different activity options to see which one makes the most sense.
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Mirta
8 months ago
This one looks tricky, but I think I can break it down. I'll need to focus on the key requirements - tracking email opens, creating tasks on Contacts and Leads, and the 5-email threshold. Gotta make sure I select the right combination of activities to handle all that.
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Valentine
1 year ago
Is it just me, or does anyone else feel like they're being tested on their Salesforce Bingo skills here?
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Daisy
12 months ago
C) API Event Entry, SQL Query Activity, Task Activity
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Miriam
12 months ago
B) Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
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Derick
1 year ago
A) Salesforce Data Entry, SQL Query Activity, Task Activity
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Janey
1 year ago
Option C looks good, but I'm not sure about the 'API Event Entry' part. Seems a bit overkill for this scenario.
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Mike
1 year ago
Let's go with option D then, it seems more straightforward.
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Tish
1 year ago
I agree, we might not need the 'API Event Entry' for this requirement.
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Terina
1 year ago
I think option C is a bit overkill for this scenario.
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Nana
1 year ago
Haha, Option A with the 'Salesforce Data Entry' made me chuckle. That's one way to do it, I guess!
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Matilda
1 year ago
User 3: I prefer Option C, using API Event Entry for tracking.
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Alyce
1 year ago
User 2: I think Option B could work too, with Scheduled Automation.
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Elmira
1 year ago
User 1: Yeah, 'Salesforce Data Entry' does sound funny.
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Callie
1 year ago
I'm leaning towards Option D. The Filter Activity and Data Extension Entry seem like they'd be useful for this use case.
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Rasheeda
12 months ago
Definitely. Using Scheduled Automation can also help automate this process and ensure timely follow up.
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Novella
1 year ago
That makes sense. It's important to have a clear process for follow up when tracking is not being sent back to Sales Cloud.
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Jaleesa
1 year ago
I agree. The Data Extension Entry can then be used to create a Task on the Contact and Lead records for follow up.
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Allene
1 year ago
Option D seems like a good choice. The Filter Activity can help identify those who haven't opened five emails in a row.
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Fabiola
1 year ago
I prefer option D with Filter Activity and Contact Activity for better tracking and follow up.
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Lenora
1 year ago
Option B seems to cover all the necessary activities like Scheduled Automation, SQL Query, and Task creation. Can't go wrong with that one.
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Ilona
1 year ago
Yes, option B is the best choice to fulfill the requirement of creating a Task on Contact and Lead records for follow up.
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Art
1 year ago
It's important to have all these activities in place to ensure proper follow up.
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Ernest
1 year ago
Scheduled Automation, SQL Query, and Task creation are essential for this task.
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Chan
1 year ago
I agree, option B covers all the necessary activities for this requirement.
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Chantell
1 year ago
I agree with Anastacia, Scheduled Automation can help with creating tasks for follow up.
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Anastacia
1 year ago
I think option B could work with Scheduled Automation and Task Activity.
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