Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 3 Question 103 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam

Question #: 103
Topic #: 3

[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

In which two ways should this segment be created?

AUsing Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

BUsing Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

CUsing Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

DUsing Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

Show Suggested Answer

Suggested Answer: D

The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud

by Paz at Jan 22, 2025, 03:22 AM

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Leigha

3 months ago

Definitely A and B for sure, those are solid options!

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Jesusita

3 months ago

Wait, can you really filter like that in D? Sounds tricky!

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Cyndy

3 months ago

C sounds too broad, not sure it’s the best approach.

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Isaiah

4 months ago

I disagree, B seems more efficient with Automation Studio.

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Brittni

4 months ago

A is the way to go! Mobile Push Filtered List is perfect.

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Cary

4 months ago

Option D seems plausible since it mentions Contact Builder, but I can't recall if filtering directly from AB Contact is the right approach.

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Lucille

4 months ago

I feel like Journey Builder is more about customer journeys, so I'm not sure if option C is the best way to filter for push notifications.

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Rosamond

4 months ago

I remember practicing with Automation Studio and querying data views, so option B might be a good choice.

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Oliva

5 months ago

I think option A sounds familiar, but I'm not entirely sure if Mobile Studio is the right tool for this.

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Kristin

5 months ago

I'm feeling pretty confident about this one. Based on the information provided, I think the two correct answers are A) using Mobile Studio to create a Filtered List, and B) using Automation Studio to query the MobilePushDemographics data view.

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Pamella

5 months ago

Okay, let me think this through. I know we can use the MobilePush Demographics attribute group to target customers who have opted in for push notifications. I think the best approach would be to use that in either a Mobile Studio Filtered List or an Automation Studio data view query.

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Sunshine

5 months ago

Hmm, I'm a bit unsure about this one. The options mention different tools like Mobile Studio, Automation Studio, and Journey Builder, and I'm not sure which ones are the best approach.

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Lorrie

5 months ago

This question seems straightforward - I think the key is to focus on the Mobile Push SDK and how to target customers who have registered for push notifications.

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Alecia

9 months ago

Hey, did you hear about the push notification that got lost in the woods? It's still out there, somewhere, waiting to be found. Maybe we should start a search party.

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Skye

9 months ago

A and B all the way! Gotta love those Mobile and Automation Studios. Keeping it simple and targeted is the way to go.

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Anisha

8 months ago

A and B all the way! Gotta love those Mobile and Automation Studios. Keeping it simple and targeted is the way to go.

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Cherry

8 months ago

B) Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

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Carey

9 months ago

A) Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

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Antonio

10 months ago

D... hmm, that sounds a bit convoluted. Creating a filter data extension from the AB Contact seems unnecessary when we can just use the MobilePush Demographics attribute group.

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Beatriz

10 months ago

C is a bit too broad, don't you think? We want to target the push notification users specifically, not the entire customer database.

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Johanna

8 months ago

C is a bit too broad, don't you think? We want to target the push notification users specifically, not the entire customer database.

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Hoa

8 months ago

B) Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

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Clay

9 months ago

A) Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

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Yuonne

10 months ago

A and B sound like the best options here. Using Mobile Studio and Automation Studio to target the MobilePush Demographics seems like the most straightforward approach.

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