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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 12 Question 74 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam
Question #: 74
Topic #: 12
[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

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Suggested Answer: C

by Felicidad at Nov 26, 2023, 04:26 PM

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Clay
3 months ago
I’m surprised they don’t mention using campaigns more directly!
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Alline
3 months ago
Option B could work too, but it’s more about contacts than accounts.
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Cortney
3 months ago
Wait, can you really use the Account Object for this? Seems a bit off.
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Dustin
4 months ago
Totally agree, C makes the most sense for targeting key accounts!
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Twanna
4 months ago
I think option C is the best choice for account-level sends.
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Viva
4 months ago
I vaguely recall that Welcome Email Configurations are usually tied to specific contacts, so I'm not sure if that option is relevant for initiating sends based on accounts.
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Omer
4 months ago
I practiced a similar question where we had to choose between different objects, and I think the Account Object might be the way to go here.
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Marion
4 months ago
I think the Data Entry Source on the Contact Object could work, but I feel like it might not be the best fit for key accounts.
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Earlean
5 months ago
I remember something about using Salesforce Campaigns, but I'm not sure if that's the right approach for accounts specifically.
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Alesia
5 months ago
I'm pretty confident the answer is C. Using the Salesforce Data Entry Source on the Account object seems like the most logical way to initiate the sends when new contacts are created for the specific accounts they're trying to target.
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Charisse
5 months ago
Okay, let me see. Since the question mentions "select accounts," I'm guessing the Account object would be the best place to set up the entry source. That way, when new contacts are created for those key accounts, it could trigger the customized journeys.
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Lajuana
5 months ago
Hmm, I'm a bit unsure about this one. I know Marketing Cloud Connect can integrate with Salesforce, but I'm not sure which object would be the best fit for this use case. I'll have to think it through carefully.
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Desiree
5 months ago
This seems like a straightforward question about using Marketing Cloud Connect to trigger sends based on new contacts. I think the key is to identify the right Salesforce object to use as the entry source.
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Nakisha
5 months ago
I think I've got a good handle on this. The service plane connects the host IO, disk IO, and GE switch, so option B looks like the correct answer.
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Stephen
5 months ago
Hmm, the question mentions differences in how telephone numbers are formatted, so I'm thinking a duplicate detection rule might be involved. I'll make sure to consider that as a potential cause.
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Glenna
5 months ago
Honestly, my gut feeling is that it's about adjusting the Local Distance. But I hope there aren't any trick options like configuring External routes distance.
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Thurman
5 months ago
This is a good test of our understanding of how transfer pricing should be used to support organizational goals. I'm confident I can identify the statement that doesn't fit.
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