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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 17 Question 47 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam
Question #: 47
Topic #: 17
[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.

The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

What solution should be recommended for execution efficiency?

Show Suggested Answer Hide Answer
Suggested Answer: B

by Deeanna at May 09, 2022, 08:22 AM

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Effie
5 months ago
Wait, can you really use scripting in emails? Sounds risky!
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Ozell
6 months ago
D? Really? That feels outdated.
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Arlene
6 months ago
C sounds complicated, not sure about that one.
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Aleisha
6 months ago
I think A is more straightforward for execution.
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Lashonda
6 months ago
Option B seems like the best choice for personalization!
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Ressie
6 months ago
I feel like sending directly from Salesforce CRM might simplify things, but I’m not clear on how it would handle the personalization aspect.
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Valda
6 months ago
I practiced a question where we used Automation Studio to prepare data, and it seemed effective, but I wonder if it’s the most efficient for this case.
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Chantell
6 months ago
I remember we discussed using Automation Studio for similar scenarios, but I'm not entirely sure if that's the best option here.
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Kristal
7 months ago
I think using Salesforce Data Event could work, but I’m a bit confused about how the scripting for personalization would fit in.
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Layla
7 months ago
I'm not totally sure about this one. I know the five stages, but I can't recall if teams are supposed to just move through them in order or if they can revisit earlier stages. I'll have to review my notes to refresh my memory.
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Johnna
7 months ago
Based on what we went over, I believe the answer might be storage and handling, but production set-up could also play a role!
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