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Salesforce Exam Marketing Cloud Consultant Topic 16 Question 92 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam
Question #: 92
Topic #: 16
[All Marketing Cloud Consultant Questions]

Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.

Which integration should allow NTO to select an audience of these subscribers'

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Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect


by Leonard at Aug 28, 2024, 02:26 PM

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Verona
2 days ago
Haha, I almost went with A) Behavioral Triggers, but that's for automating actions based on customer behavior, not selecting a specific audience.
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Cristal
8 days ago
I was considering B) Advertising Studio, but that's more for targeted advertising campaigns, not for selecting an audience for a loyalty program signup bonus.
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Maxima
12 days ago
I think the correct answer is D) Contact Builder Attribute Groups. This would allow NTO to create a segment of subscribers who have made purchases in the last 6 months but are not yet loyalty members.
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Mary
15 days ago
Well, I think Contact Builder Attribute Groups makes more sense because it allows NTO to select a specific audience based on their attributes.
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Freeman
21 days ago
I disagree, I believe the correct integration is A) Behavioral Triggers.
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Mary
25 days ago
I think the answer is D) Contact Builder Attribute Groups.
upvoted 0 times
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