Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 16 Question 92 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam

Question #: 92
Topic #: 16

[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.

Which integration should allow NTO to select an audience of these subscribers'

ABehavioral Triggers

BAdvertising Studio

CMarkating Coud Customar Data Platform

DContact Builder Attribute Groups

Show Suggested Answer

Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect

by Leonard at Aug 28, 2024, 02:26 PM

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Kizzy

3 months ago

Isn't Advertising Studio more for ads than loyalty programs?

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Glory

3 months ago

Totally agree, they need to reward recent buyers!

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Kristin

3 months ago

Wait, can they really target just those subscribers?

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Reynalda

4 months ago

I think Behavioral Triggers is the way to go.

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Antonette

4 months ago

Sounds like a smart move for NTO!

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Tasia

4 months ago

Contact Builder Attribute Groups sounds familiar, but I’m not confident it’s the right choice for selecting recent purchasers.

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Corazon

4 months ago

I feel like Advertising Studio could be relevant too, but I can't recall if it specifically handles loyalty program signups.

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Glory

4 months ago

I'm not entirely sure, but I remember something about Behavioral Triggers being used for targeting specific actions.

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Ahmed

5 months ago

I think the answer might be C, the Marketing Cloud Customer Data Platform, since it deals with audience segmentation.

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Jacob

5 months ago

Advertising Studio is an interesting option, but I don't think it's the right fit here. This seems more like a customer data management and segmentation problem, rather than an advertising-focused one.

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Malcom

5 months ago

I've got a good feeling about the Marketing Cloud Customer Data Platform. That seems like the most comprehensive solution that would allow NTO to segment their audience based on the specific criteria they're looking for.

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Elouise

5 months ago

Okay, let's see. I think the key here is identifying the subscribers who have made purchases in the last 6 months but are not yet loyalty members. That sounds like it might be a job for the Marketing Cloud Customer Data Platform.

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Aretha

5 months ago

Hmm, this seems like a tricky one. I'll need to think through the different integration options carefully to determine which one would allow NTO to select the right audience.

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Eladia

5 months ago

I'm a bit confused on the differences between the options. Behavioral Triggers and Contact Builder Attribute Groups both sound like they could be relevant, but I'm not sure which one would be the best fit for this scenario.

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Gilma

5 months ago

This question is testing my knowledge of Financial Contract Account documents. I'll need to double-check the requirements to make sure I select the right mandatory fields.

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Lenna

10 months ago

I was tempted to choose C) Marketing Cloud Customer Data Platform, but that's just too much of a mouthful for me. I prefer my answers bite-sized.

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Justine

8 months ago

I agree, C) Marketing Cloud Customer Data Platform does sound a bit overwhelming. Simple is better!

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Mona

8 months ago

D) Contact Builder Attribute Groups could also help in selecting the audience based on their purchase history.

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Keena

9 months ago

A) Behavioral Triggers sounds like the right choice for targeting specific subscribers.

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Macy

10 months ago

D) Contact Builder Attribute Groups is definitely the way to go. It's like picking your favorite ice cream flavor - you just know it's the right choice!

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Lea

9 months ago

C) Marketing Cloud Customer Data Platform could also help NTO reach out to the targeted subscribers effectively.

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Stefan

9 months ago

D) Contact Builder Attribute Groups is a great option for segmenting the audience based on their purchase history.

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Mozelle

9 months ago

A) Behavioral Triggers would also work well for targeting those specific subscribers.

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Verona

10 months ago

Haha, I almost went with A) Behavioral Triggers, but that's for automating actions based on customer behavior, not selecting a specific audience.

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Ivan

9 months ago

User 3: Yeah, A) Behavioral Triggers is more for automating actions based on customer behavior, not for selecting a specific audience.

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Billi

9 months ago

User 2: I agree, that integration allows NTO to select a specific audience of subscribers who made purchases in the last 6 months.

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Bo

9 months ago

NTO should definitely use D) Contact Builder Attribute Groups for this loyalty program.

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Merlyn

9 months ago

I agree, D) Contact Builder Attribute Groups allows for targeting specific groups of subscribers.

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Laurel

9 months ago

D) Contact Builder Attribute Groups would be the best integration for selecting the audience.

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Devora

9 months ago

A) Behavioral Triggers is for automating actions, not selecting specific audience.

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Tayna

10 months ago

User 1: I think the correct integration is D) Contact Builder Attribute Groups.

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Cristal

10 months ago

I was considering B) Advertising Studio, but that's more for targeted advertising campaigns, not for selecting an audience for a loyalty program signup bonus.

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Maxima

10 months ago

I think the correct answer is D) Contact Builder Attribute Groups. This would allow NTO to create a segment of subscribers who have made purchases in the last 6 months but are not yet loyalty members.

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