Salesforce Exam Marketing Cloud Consultant Topic 16 Question 92 Discussion

Actual exam question for Salesforce's Marketing Cloud Consultant exam

Question #: 92
Topic #: 16

[All Marketing Cloud Consultant Questions]

Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.

Which integration should allow NTO to select an audience of these subscribers'

ABehavioral Triggers

BAdvertising Studio

CMarkating Coud Customar Data Platform

DContact Builder Attribute Groups

Show Suggested Answer

Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect

by Leonard at Aug 28, 2024, 02:26 PM

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Lenna

1 months ago

I was tempted to choose C) Marketing Cloud Customer Data Platform, but that's just too much of a mouthful for me. I prefer my answers bite-sized.

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Keena

12 days ago

A) Behavioral Triggers sounds like the right choice for targeting specific subscribers.

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Macy

1 months ago

D) Contact Builder Attribute Groups is definitely the way to go. It's like picking your favorite ice cream flavor - you just know it's the right choice!

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Lea

17 days ago

C) Marketing Cloud Customer Data Platform could also help NTO reach out to the targeted subscribers effectively.

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Stefan

22 days ago

D) Contact Builder Attribute Groups is a great option for segmenting the audience based on their purchase history.

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Mozelle

23 days ago

A) Behavioral Triggers would also work well for targeting those specific subscribers.

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Verona

2 months ago

Haha, I almost went with A) Behavioral Triggers, but that's for automating actions based on customer behavior, not selecting a specific audience.

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Ivan

4 days ago

User 3: Yeah, A) Behavioral Triggers is more for automating actions based on customer behavior, not for selecting a specific audience.

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Billi

7 days ago

User 2: I agree, that integration allows NTO to select a specific audience of subscribers who made purchases in the last 6 months.

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Bo

10 days ago

NTO should definitely use D) Contact Builder Attribute Groups for this loyalty program.

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Merlyn

11 days ago

I agree, D) Contact Builder Attribute Groups allows for targeting specific groups of subscribers.

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Laurel

17 days ago

D) Contact Builder Attribute Groups would be the best integration for selecting the audience.

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Devora

29 days ago

A) Behavioral Triggers is for automating actions, not selecting specific audience.

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Tayna

1 months ago

User 1: I think the correct integration is D) Contact Builder Attribute Groups.

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Cristal

2 months ago

I was considering B) Advertising Studio, but that's more for targeted advertising campaigns, not for selecting an audience for a loyalty program signup bonus.

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Maxima

2 months ago

I think the correct answer is D) Contact Builder Attribute Groups. This would allow NTO to create a segment of subscribers who have made purchases in the last 6 months but are not yet loyalty members.

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