Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 13 Question 98 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam

Question #: 98
Topic #: 13

[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.

What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

AJourney Data

BSalesforce Data

CContact Data

DEntry Data

Show Suggested Answer

Suggested Answer: D

To make sure the decision splits reflect the correct tent for each customer, Northern Trail Outfitters should use Entry Data as the type of data in the decision splits. Entry Data is the data that is captured at the time of entry into a journey and remains static throughout the journey. Entry Data can include data from data extensions, Salesforce objects, or API events. Using Entry Data will ensure that the decision splits are based on the tent that each customer bought at the time of entry, and not affected by any subsequent purchases or data changes. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_data.htm&type=5

by Francine at Sep 15, 2024, 05:22 PM

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Jaclyn

5 months ago

I’d go with Entry Data, seems like it could be useful too.

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Wilbert

5 months ago

Wait, can customers really buy multiple tents in a month? That's surprising!

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Haydee

5 months ago

Not so sure about that, Salesforce Data could work too.

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Emilio

5 months ago

Definitely agree with that! Journey Data makes the most sense.

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Melodie

6 months ago

I think they should use Journey Data for the splits.

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Bettye

6 months ago

I practiced a similar question where we used Contact Data for personalization, but I wonder if that applies here since they need specific tent info.

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Tasia

6 months ago

I feel like Entry Data could be relevant since it’s about the initial import of customer purchases, but I’m not confident about that.

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Jennie

6 months ago

I’m not entirely sure, but I think Salesforce Data could be useful too since it might have the tent details linked to the customer.

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Deandrea

6 months ago

I remember we discussed how Journey Data is specific to each contact's experience in the Journey, so that might be the right choice.

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Mickie

6 months ago

I'm leaning towards Salesforce Data as the answer. Since the customers are coming from the NTO website, their purchase information should be stored in Salesforce, which would give us the most accurate and up-to-date details on the tent they bought.

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Felix

6 months ago

Okay, I've got an idea. Since the question mentions that customers can purchase multiple tents in a month, I think the Entry Data would be the best choice to use in the Decision Splits. That way, we can look at the specific tent details for each entry into the Journey.

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Latrice

6 months ago

Hmm, I'm a bit confused about the different data sources mentioned. I'll need to think through how each one could be used to determine the correct tent type for the customer.

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Margurite

7 months ago

This seems like a straightforward question about using the right data source in a Journey. I think the key is to understand what data is available and how it can be used to make the right decisions.

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Mattie

7 months ago

This seems like a straightforward security question. I think the key is to focus on preventing the same type of malware infection in the future.

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Vicky

2 years ago

This question is a real tent-pole for me. I'm going to have to sleep on it before I can make a decision.

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Stephanie

1 year ago

C) Contact Data

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Margarett

1 year ago

B) Salesforce Data

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Renato

2 years ago

A) Journey Data

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Chery

2 years ago

I'm torn between B) Salesforce Data and D) Entry Data. Guess I'll just flip a tent to decide.

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Walker

1 year ago

C) Contact Data might not be as relevant for this specific scenario.

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Arthur

1 year ago

B) Salesforce Data could also work well to ensure the choices reflect the correct tent.

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Val

2 years ago

A) Journey Data would be the best option to use in Decision Splits for the Journey.

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Lai

2 years ago

C) Contact Data is the way to go. After all, the emails are going to be personalized for each customer, so the contact data is crucial.

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Crista

2 years ago

D) Entry Data seems like the right choice. The Journey is triggered by the customer's tent purchase, so the entry data should have the information needed for the decision splits.

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Raelene

1 year ago

C) Contact Data

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Gracia

2 years ago

B) Salesforce Data

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Roxane

2 years ago

A) Journey Data

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Bettina

2 years ago

That makes sense too. It's important to consider all the options before making a decision.

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Jaleesa

2 years ago

I disagree, I believe the answer is B) Salesforce Data because it will provide more comprehensive information about the customer's purchase history.

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Dean

2 years ago

I think the answer is B) Salesforce Data. The question mentions that NTO imports customer data from their website, so the data is likely stored in Salesforce.

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