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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 11 Question 97 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam
Question #: 97
Topic #: 11
[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records has been the Email Address.

Which two options would prevent the customer from duplicating records? Choose 2 answers

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Suggested Answer: B, C

Two options that would prevent the customer from duplicating records when implementing a Sales Cloud instance are:

Get existing records updated with new Keys sourced from Sales Cloud instance. This option will allow the customer to update their existing records in Marketing Cloud with new keys that match their Sales Cloud records, such as Contact ID or Lead ID. This will ensure data consistency and avoid duplication across both systems.

Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address. This option will allow the customer to continue using Email Address as their primary key in Marketing Cloud, and rely on Marketing Cloud Contact Models to dedupe keys by Email Address when syncing data from Sales Cloud. This will ensure data accuracy and avoid duplication within Marketing Cloud.

Uploading CSV with Migrated Subscriber Keys to All Subscribers will not prevent duplication, as it will create new records in Marketing Cloud with different keys than the existing records. Purging the current records and carrying on with new keys sourced from Sales Cloud will result in data loss and potential compliance issues. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_key.htm&type=5


by Micaela at Sep 15, 2024, 06:20 AM

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Corrie
3 months ago
I agree with B, better to have accurate keys from the start.
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Leana
3 months ago
D seems extreme, why purge when you can update?
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Lavera
3 months ago
C sounds too good to be true, can it really dedupe by email?
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Mose
4 months ago
I think B is the way to go, updating records is key!
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Loise
4 months ago
Option A is a solid choice for avoiding duplicates.
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Yvette
4 months ago
Purging records seems drastic, but option D might be necessary if we want to start fresh with the Sales Cloud keys. I’m not entirely sure though.
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Chantell
4 months ago
I’m a bit confused about option C. I thought Marketing Cloud could dedupe by email, but what if there are multiple records with the same email?
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Iola
4 months ago
I think option B sounds familiar from our practice questions, where updating existing records with new keys was emphasized to avoid duplication.
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Bernardine
5 months ago
I remember discussing how important it is to have unique identifiers, but I'm not sure if just relying on email addresses is enough to prevent duplicates.
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Hobert
5 months ago
I think the best approach here would be to upload the migrated subscriber keys to all subscribers (option A). That way, we can maintain the existing email addresses as the primary key, while also incorporating the new keys from the Sales Cloud instance. This seems like the most straightforward way to prevent duplicates.
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Owen
5 months ago
I'm a bit confused on this one. The question mentions that the Marketing Cloud has been live for a year, so I'm not sure if purging the current records and starting fresh with new keys from Sales Cloud is the best approach (option D). I'll need to review the options more closely.
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Alexia
5 months ago
Okay, let's see. The key here seems to be preventing duplicate records, since the primary key in Marketing Cloud is the email address. I'm leaning towards option B - getting the existing records updated with new keys from the Sales Cloud instance.
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Lore
5 months ago
Hmm, this is a tricky one. I'll need to think carefully about the implications of the existing Marketing Cloud setup and how that might impact the new Sales Cloud implementation.
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Delsie
5 months ago
Dialog boxes, scripts, toast pop-ups - there are a lot of options here. I'm not entirely sure which one is the correct Genesys Cloud feature for this scenario. I'll have to think it through step-by-step.
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Alida
1 year ago
Haha, option D is like throwing the baby out with the bathwater! Let's not go nuclear on this one.
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Inocencia
1 year ago
A: Maybe we can explore options A and B to prevent duplicating records.
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Pauline
1 year ago
B: Yeah, we should definitely consider other options before purging all the current records.
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Yuette
1 year ago
A: I agree, option D seems a bit extreme.
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Caprice
1 year ago
Option C sounds tempting, but I'm not convinced that the Marketing Cloud Contact Models will be able to handle the deduplication properly. Better safe than sorry, I'd say.
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Dottie
1 year ago
B) Get existing records updated with new Keys sourced from Sales Cloud instance;
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Kristel
1 year ago
A) Upload CSV with Migrated Subscriber Keys to All Subscribers.
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Honey
1 year ago
I'm not sure about option C, relying on Marketing Cloud contact models to dedupe keys by email address may not be foolproof.
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Lenna
1 year ago
I agree with Derick, uploading CSV with migrated subscriber keys and updating existing records with new keys seem like the best options.
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Pete
1 year ago
I'm not sure about option D. Purging the current records and starting from scratch with the Sales Cloud keys seems a bit risky to me.
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Dana
1 year ago
I think option B is the way to go. Updating the existing records with the new keys from the Sales Cloud instance will help prevent any duplication issues.
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Leatha
1 year ago
A) Upload CSV with Migrated Subscriber Keys to All Subscribers.
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Jospeh
1 year ago
B) Get existing records updated with new Keys sourced from Sales Cloud instance;
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Derick
1 year ago
I think option A and B would prevent duplicate records.
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