Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 11 Question 90 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam

Question #: 90
Topic #: 11

[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails.

What solution should they use?

AList model and Groups in Single Send Journeys.

BAttribute group in Contact Builder for segmentation.

CRelational data extensions with primary keys to match subscribers with their data

DData Extension Entry Source in journey Builder with a filter

Show Suggested Answer

Suggested Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect

by Kimberely at Jul 18, 2024, 01:44 AM

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Dewitt

5 months ago

Totally agree with B, it’s straightforward and effective!

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Cecily

5 months ago

Wait, are we really considering D? That sounds too complex!

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Ciara

5 months ago

C could work, but it might be overkill.

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Denny

5 months ago

A seems too complicated for a simple strategy.

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Sylvie

6 months ago

I think B is the best option for segmentation.

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Aleshia

6 months ago

I’m a bit confused about the relational data extensions in option C. I thought they were more complex than what Northern Trail needs for a simple strategy.

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Leeann

6 months ago

I feel like option A might be the right choice since it mentions Single Send Journeys, which we practiced a lot.

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Malcom

6 months ago

I'm not entirely sure, but I remember something about using data extensions in journeys. Could it be option D?

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Elvis

6 months ago

I think option B sounds familiar since we discussed using attribute groups for segmentation in our last practice session.

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Daniel

6 months ago

I'm a little confused by all the different choices, to be honest. I'll need to review the material on segmentation techniques again before I can decide which one is best for this scenario. Wish me luck!

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Dahlia

6 months ago

Hmm, I'm a bit unsure about this one. The question mentions a "simple" segmentation strategy, so I'm wondering if the more complex options like relational data extensions or Journey Builder might be overkill. I'll have to think this through carefully.

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Ronny

6 months ago

This looks like a straightforward segmentation question. I think I'll go with option B - using an attribute group in Contact Builder to segment the subscribers.

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Nichelle

7 months ago

Option A with List model and Groups in Single Send Journeys seems like a good fit for a simple segmentation strategy. I'm pretty confident that's the right approach here.

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Nana

7 months ago

Okay, let me see. I know that a validating processor checks the XML document against a DTD or schema, while a non-validating one just checks for well-formedness. I think option D is the right answer here.

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Jules

7 months ago

This seems like a straightforward question about how to respond when a client doesn't implement recommended process improvements. I'm pretty confident I can figure this out.

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Octavio

11 months ago

I'm craving a nice trail mix right about now. Wonder if Northern Trail Outfitters has any good options to fuel my segmentation strategy brainstorming.

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Kandis

11 months ago

Hmm, I'm not sure Option A with List model and Groups in Single Send Journeys is the best fit here. Seems like more complexity than they need.

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Malinda

10 months ago

D) Data Extension Entry Source in journey Builder with a filter

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Cyndy

10 months ago

C) Relational data extensions with primary keys to match subscribers with their data

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Armanda

10 months ago

B) Attribute group in Contact Builder for segmentation.

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Percy

10 months ago

A) List model and Groups in Single Send Journeys.

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Matthew

10 months ago

Option D with Data Extension Entry Source in Journey Builder with a filter could also work well for their segmentation strategy.

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Shawna

10 months ago

I agree, using relational data extensions with primary keys to match subscribers with their data might be more efficient.

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Kallie

10 months ago

Option B with Attribute group in Contact Builder for segmentation would be a simpler solution.

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Andra

12 months ago

Option C with relational data extensions sounds a bit overkill for a simple segmentation strategy. I'd go with Option B to keep things straightforward.

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