Salesforce Exam Marketing-Cloud-Consultant Topic 11 Question 78 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Consultant exam

Question #: 78
Topic #: 11

[All Salesforce Certified Marketing Cloud Consultant Questions]

Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.

What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

AEinstein Content Selection

BDistributed Sending

CMarketing Cloud Connect

DDistributed Marketing

Show Suggested Answer

Suggested Answer: B

To unify the messaging and branding of communications while still allowing personalization and timing of campaigns, Northern Trail Outfitters and its subsidiaries should use Distributed Marketing. Distributed Marketing is a tool that allows marketers to create consistent and compliant messages in Marketing Cloud and distribute them to Sales Cloud or Service Cloud users for sending. Distributed Marketing allows Sales Cloud or Service Cloud users to personalize and schedule messages based on their customer interactions and preferences. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_dm_distributed_marketing.htm&type=5

by Beatriz at Feb 11, 2024, 01:23 PM

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