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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 1 Question 35 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam
Question #: 35
Topic #: 1
[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:

* Use an existing Paste HTML email for the first send.

* Make only minor changes to the email creative for future sends.

* Send to the subscriber list.

* Deploy emails manually for now, but possibly automate in the future.

Which send method should be used?

Show Suggested Answer Hide Answer
Suggested Answer: C

by Junita at May 06, 2022, 04:25 AM

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Pedro
5 months ago
I’m surprised they’re not automating right from the start!
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Wenona
6 months ago
Wait, they’re sending manually? That seems outdated!
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Jeanice
6 months ago
Minor changes? Why not just A/B test the emails?
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Catarina
6 months ago
I think Triggered Send is better for reengagement.
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Ira
6 months ago
Sounds like a Guided Send to me!
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Earnestine
6 months ago
I think Send Flow Activity could be a good option since it allows for more control over the sends, but I’m not completely confident. I need to review the definitions again.
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Florinda
6 months ago
I’m a bit confused about the manual deployment part. Would that affect whether we choose Triggered Send or not? I thought Triggered Sends were more automated.
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Remedios
6 months ago
I remember we discussed the differences between Guided Send and Send Email Activity. I feel like Guided Send might be the right choice here since they want to make minor changes later.
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Roxane
7 months ago
I think this is similar to a practice question we did about sending emails to inactive subscribers. I’m leaning towards Triggered Send, but I’m not entirely sure.
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Telma
7 months ago
Hmm, I'm a bit unsure about this one. Inventory turns could also be related to activity-based costing or total quality management. I'll have to think it through carefully.
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Dorathy
7 months ago
Okay, I've got this. Definitely going with option B - reviewing the team structure. That's the best way to build strong, lasting relationships with my staff.
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Lashawnda
7 months ago
This is a tricky concept, but I think the key is understanding that information architecture is about the overall structure and hierarchy of the information, not just the visual design. I'm leaning towards B.
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