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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam - Topic 1 Question 25 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam
Question #: 25
Topic #: 1
[All Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions]

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

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Suggested Answer: C, D

by Leonora at May 08, 2022, 03:01 AM

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Lorenza
4 months ago
D could lead to confusion if the external system changes.
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Azalee
4 months ago
Wait, using an external identifier as the contact key? That sounds risky.
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Antione
4 months ago
C is crucial for keeping data clean, no doubt!
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Cyril
4 months ago
I agree, B makes sense too.
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Glendora
4 months ago
A is definitely a must for unique subscriber keys!
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Danica
5 months ago
Using the external database's identifier as the contact key sounds familiar, but I wonder if that could lead to issues with data consistency later on.
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Ashley
5 months ago
I feel like merging duplicate contacts is crucial, but I can't recall if it's one of the best practices we focused on.
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Ammie
5 months ago
I think defining the subscriber key as a unique value that doesn't relate to a specific channel makes sense for long-term cleanliness. That was in one of the practice questions!
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Ona
5 months ago
I remember we discussed the importance of having a unique subscriber key, but I'm not sure if it should be generated automatically or defined manually.
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Bette
5 months ago
This question looks tricky, but I think I have a good strategy. I'll carefully read through the details and consider each option to determine the best course of action.
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Ilene
5 months ago
I've got this! ElasticSearch can be deployed in one, two, or three zones, but not four. That's the answer I'm going with.
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Bernadine
5 months ago
Hmm, I'm a bit unsure about this one. I'll need to think through the differences between the options and consider the best way to handle risks that are no longer relevant.
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Uncle Vova
4 years ago
in a real exam, there are checkboxes and you're supposed to choose 2.
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Ana Jaureguiberry
5 years ago
A B D is wrong because the 'opt-in' box is in the Mobile Connect Subscription table.
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