Discuss Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam Topic 8 Question 48

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam - Topic 8 Question 48 Discussion

Posted by Sena on Oct 13, 2026 at 12:22 AM

Which is true about SMS Keywords other than HELP or STOP?

AKeywords created at the parent business unit, are available in all the child business units

BKeywords created in any business unit can be shared to any other business unit

CKeywords created at a business unit level, whether parent or child, remain available only to that business unit

DKeywords created at the parent business unit are not available in child business units unless they are shared to specific child business units

Suggested Answer: C

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3 comments · newest first

Shantell 1 hour ago

I recall a practice question about sharing keywords, and it seemed like they could be shared between units. So, B might be a possibility, but I’m not entirely confident.

Rosalind 5 days ago

I'm a bit unsure, but I feel like keywords are specific to the business unit they are created in. That might point to C being true.

Omega 10 days ago

I think I remember that keywords created at the parent level are not automatically available to child units unless shared. So, maybe D is correct?

Thread summary

● Consensus

Community pick: Yes strong agreement

Vote breakdown

A 2%

B 1%

C 92%

D 1%

Summary updated from 3 comments · last activity 1 hour ago

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