Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam - Topic 6 Question 8 Discussion

Actual exam question for Salesforce's Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) exam

Question #: 8
Topic #: 6

[All Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Questions]

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

ASales cloud entry audience in journey builder

BUse a api to trigger journey directly from ecom site and use email address as subscriber key.

CUse an api to create record in sales cloud directly from the ecom site

DUse synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

Show Suggested Answer

Suggested Answer: A, D

When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:

A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.

D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.

by Shaun at Jun 01, 2024, 10:48 PM

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Queenie

3 months ago

Not sure about D, seems like overkill for a simple trigger.

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Madonna

3 months ago

Totally agree with A and D!

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Louann

3 months ago

Wait, can you really use an API for that? Sounds complicated.

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Lorita

4 months ago

I think B is a solid choice too.

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Stefania

4 months ago

A is definitely one of the options!

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Bernadine

4 months ago

I’m a bit confused about option C. I thought creating records in Sales Cloud was more about data management than triggering journeys directly.

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Jenelle

4 months ago

I feel like option D could be a good choice too, especially with the automation aspect. It seems like a common practice question we've seen before.

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Elly

4 months ago

I'm not entirely sure, but I remember something about using APIs to trigger journeys. Maybe option B is relevant here?

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Clorinda

5 months ago

I think option A makes sense since you can set up an entry audience in Journey Builder for Sales Cloud records.

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Merilyn

5 months ago

I'm feeling pretty confident about this one. I think A and D are the way to go. The synchronized DE and automation studio schedule option seems like a solid approach.

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Annelle

5 months ago

I've got a strategy in mind. I think A and B are the best options here. Using the Sales Cloud entry audience in Journey Builder and triggering the journey directly from the ecom site could both work.

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Brynn

5 months ago

I'm a bit confused by the wording of the question. Does "Marketing cloud connect" refer to the integration between Sales Cloud and Marketing Cloud? I'll need to double-check that.

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Gail

5 months ago

Okay, let's see. I think the key here is triggering the journey when a record is created in Sales Cloud. A and D seem like the most relevant options.

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Jennie

5 months ago

Hmm, this seems like a tricky one. I'll need to think through the different options carefully.

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Amie

5 months ago

Okay, let's see. The question is asking about valid methods for monitoring tenant usage. I remember learning about the Chargeback report and the REST API, so those seem like good options to consider.

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Kiera

5 months ago

I'm a bit confused on this one. I'll need to review the information more closely and make sure I understand the problem before deciding on the best solution.

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Minna

5 months ago

I've got a good handle on the accounting for held-for-trading investments. I think the key here is determining how the agency fees should be treated. I'll carefully consider each option.

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Dean

5 months ago

This seems like a straightforward question about financial analysis techniques. I'm pretty confident the answer is D, discounted cash flow, since that's the standard way to determine the breakeven point for a project.

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Gladys

2 years ago

This is a classic 'choose the best two' kind of question. I'm going with B and D - the API approach and the synchronized data extension both sound like solid options.

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Bettyann

2 years ago

Yeah, and setting up a synchronized data extension with automation studio to inject contacts every 15 minutes can ensure timely updates.

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Rory

2 years ago

I agree, using the API to trigger the journey directly from the ecom site seems like a good option.

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Coral

2 years ago

C is a bit too roundabout for my liking. Why create the record in Sales Cloud first when you can just trigger the journey directly from the ecommerce site?

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Louvenia

2 years ago

B) Use a api to trigger journey directly from ecom site and use email address as subscriber key.

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Claudio

2 years ago

A) Sales cloud entry audience in journey builder

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Phuong

2 years ago

I like the simplicity of B - using the email address as the subscriber key is a clever way to tie the ecommerce site to the Marketing Cloud journey.

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Mertie

2 years ago

Sales cloud entry audience in journey builder and using email address as subscriber key are both great options.

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Delmy

2 years ago

Definitely, it makes it easier to connect the ecommerce site to the Marketing Cloud journey.

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Marylin

2 years ago

I agree, using the email address as the subscriber key is smart.

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Keva

2 years ago

I agree with Ernie, those options seem most efficient.

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Ernie

2 years ago

I think option A and D are the best choices.

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Catalina

2 years ago

D is an interesting approach using a synchronized data extension, but it feels a bit more complex than the direct API integrations in B and C.

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Cordie

2 years ago

A and B seem like the best options to trigger the journey from the Sales Cloud. The API approach in B is a nice way to directly integrate with the ecommerce site.

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