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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam - Topic 6 Question 8 Discussion

Posted by Shaun on Jun 01, 2024 at 10:48 PM

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

Suggested Answer: A, D

When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:

A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.

D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.


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38 comments · newest first
QU
Queenie 11 months ago
Not sure about D, seems like overkill for a simple trigger.
MA
Madonna 11 months ago
Totally agree with A and D!
LO
Louann 12 months ago
Wait, can you really use an API for that? Sounds complicated.
LO
Lorita 12 months ago
I think B is a solid choice too.
ST
Stefania 1 year ago
A is definitely one of the options!
BE
Bernadine 1 year ago
I’m a bit confused about option C. I thought creating records in Sales Cloud was more about data management than triggering journeys directly.
JE
Jenelle 1 year ago
I feel like option D could be a good choice too, especially with the automation aspect. It seems like a common practice question we've seen before.
EL
Elly 1 year ago
I'm not entirely sure, but I remember something about using APIs to trigger journeys. Maybe option B is relevant here?
CL
Clorinda 1 year ago
I think option A makes sense since you can set up an entry audience in Journey Builder for Sales Cloud records.
ME
Merilyn 1 year ago
I'm feeling pretty confident about this one. I think A and D are the way to go. The synchronized DE and automation studio schedule option seems like a solid approach.
AN
Annelle 1 year ago
I've got a strategy in mind. I think A and B are the best options here. Using the Sales Cloud entry audience in Journey Builder and triggering the journey directly from the ecom site could both work.
BR
Brynn 1 year ago
I'm a bit confused by the wording of the question. Does "Marketing cloud connect" refer to the integration between Sales Cloud and Marketing Cloud? I'll need to double-check that.
GA
Gail 1 year ago
Okay, let's see. I think the key here is triggering the journey when a record is created in Sales Cloud. A and D seem like the most relevant options.
JE
Jennie 1 year ago
Hmm, this seems like a tricky one. I'll need to think through the different options carefully.
AM
Amie 1 year ago
Okay, let's see. The question is asking about valid methods for monitoring tenant usage. I remember learning about the Chargeback report and the REST API, so those seem like good options to consider.
KI
Kiera 1 year ago
I'm a bit confused on this one. I'll need to review the information more closely and make sure I understand the problem before deciding on the best solution.
MI
Minna 1 year ago
I've got a good handle on the accounting for held-for-trading investments. I think the key here is determining how the agency fees should be treated. I'll carefully consider each option.
DE
Dean 1 year ago
This seems like a straightforward question about financial analysis techniques. I'm pretty confident the answer is D, discounted cash flow, since that's the standard way to determine the breakeven point for a project.
GL
Gladys 2 years ago
This is a classic 'choose the best two' kind of question. I'm going with B and D - the API approach and the synchronized data extension both sound like solid options.
BE
Bettyann 2 years ago
↳ replying to Gladys
Yeah, and setting up a synchronized data extension with automation studio to inject contacts every 15 minutes can ensure timely updates.
RO
Rory 2 years ago
↳ replying to Gladys
I agree, using the API to trigger the journey directly from the ecom site seems like a good option.
CO
Coral 2 years ago
C is a bit too roundabout for my liking. Why create the record in Sales Cloud first when you can just trigger the journey directly from the ecommerce site?
LO
Louvenia 2 years ago
↳ replying to Coral
B) Use a api to trigger journey directly from ecom site and use email address as subscriber key.
CL
Claudio 2 years ago
↳ replying to Coral
A) Sales cloud entry audience in journey builder
PH
Phuong 2 years ago
I like the simplicity of B - using the email address as the subscriber key is a clever way to tie the ecommerce site to the Marketing Cloud journey.
ME
Mertie 2 years ago
↳ replying to Phuong
Sales cloud entry audience in journey builder and using email address as subscriber key are both great options.
DE
Delmy 2 years ago
↳ replying to Phuong
Definitely, it makes it easier to connect the ecommerce site to the Marketing Cloud journey.
MA
Marylin 2 years ago
↳ replying to Phuong
I agree, using the email address as the subscriber key is smart.
KE
Keva 2 years ago
I agree with Ernie, those options seem most efficient.
ER
Ernie 2 years ago
I think option A and D are the best choices.
CA
Catalina 2 years ago
D is an interesting approach using a synchronized data extension, but it feels a bit more complex than the direct API integrations in B and C.
CO
Cordie 2 years ago
A and B seem like the best options to trigger the journey from the Sales Cloud. The API approach in B is a nice way to directly integrate with the ecommerce site.
TO
Tommy 2 years ago
↳ replying to Cordie
B) Use a api to trigger journey directly from ecom site and use email address as subscriber key.
AR
Arthur 2 years ago
↳ replying to Cordie
A) Sales cloud entry audience in journey builder
JI
Jimmie 2 years ago
↳ replying to Cordie
B) Use a api to trigger journey directly from ecom site and use email address as subscriber key.
BL
Blythe 2 years ago
↳ replying to Cordie
A) Sales cloud entry audience in journey builder
MA
Marti 2 years ago
↳ replying to Cordie
B) Use a api to trigger journey directly from ecom site and use email address as subscriber key.
SY
Sylvia 2 years ago
↳ replying to Cordie
A) Sales cloud entry audience in journey builder
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