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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam - Topic 2 Question 20 Discussion

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Seriesof 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?
A) Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
B) Use Journey Builder Engagement Splits to identify who Clicked the 'Download Mobile App' link.
C) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
D) Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the 'Download Mobile App' link.
E) Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam - Topic 2 Question 20 Discussion

Actual exam question for Salesforce's Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) exam
Question #: 20
Topic #: 2
[All Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Questions]

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series

of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Show Suggested Answer Hide Answer
Suggested Answer: A

Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels. Admin settings and Workspace settings do not provide options to manage topic profiles directly.


by Rosendo at Dec 09, 2024, 05:32 PM

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Pearly
9 months ago
Option A sounds too simple for this scenario, I prefer B or D.
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Truman
10 months ago
Wait, can you really automate this daily with just one SQL query?
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Denise
10 months ago
I'm not so sure about that, option D seems more precise with SQL.
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Joesph
10 months ago
Totally agree, Journey Builder makes it easier to manage.
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Amie
10 months ago
I think option B is the best choice for tracking clicks.
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Bettina
10 months ago
I think option C could work since it mentions JB Email Activities, but I wonder if we need the data extension entry source to track the clicks effectively.
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Pete
11 months ago
I'm a bit confused about whether to use Automation Studio or Journey Builder for this. I feel like both have their merits, but I can't recall which one is more suitable here.
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Rex
11 months ago
I remember we did a similar question where we had to identify clicks, and I think option D might be the right approach since it involves the CLICK data view.
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Danica
11 months ago
I think option B sounds familiar since we practiced using Engagement Splits in Journey Builder, but I'm not entirely sure if it's the best fit for this scenario.
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Pedro
11 months ago
I'm leaning towards option E in Automation Studio. The query entry source and send email activities should give us the flexibility to automate this daily campaign without needing to use Journey Builder.
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Rosendo
11 months ago
Option D with the SQL query to join the audience and click data seems like a solid solution. That way we can identify the clickers and non-clickers in a single query.
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Reena
11 months ago
I think option C using Journey Builder's Data Extension Entry Source and Email Activities could work well here. That way we can easily split the audience based on who clicked the CTA and send the appropriate email content.
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Pearly
11 months ago
Hmm, I'm a bit confused. Do we need to use Journey Builder for this, or can we do it all in Automation Studio? The question mentions both platforms, so I'm not sure which is the best approach.
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Alex
11 months ago
This looks like a straightforward automation scenario. I'd go with option A - create a daily automation in Automation Studio with a SQL query to populate the sendable data extension.
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Elden
1 year ago
B is a solid choice, but I wonder if the Engagement Splits will be able to handle the high daily volume of 50K subscribers. Hmm, better bring my caffeine pills just in case.
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Andra
1 year ago
B is a solid choice, but I wonder if the Engagement Splits will be able to handle the high daily volume of 50K subscribers. Hmm, better bring my caffeine pills just in case.
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Ressie
1 year ago
C) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
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Clemencia
1 year ago
B) Use Journey Builder Engagement Splits to identify who Clicked the 'Download Mobile App' link.
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Anglea
1 year ago
A) Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
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Mozell
1 year ago
E looks tempting, but I'd rather not deal with the hassle of Automation Studio if I can use the more user-friendly Journey Builder.
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Detra
1 year ago
I'm not sure why anyone would choose A or D. Joining data views and writing SQL queries seems like overkill for this scenario.
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Leonard
1 year ago
C) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
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Latanya
1 year ago
B) Use Journey Builder Engagement Splits to identify who Clicked the 'Download Mobile App' link.
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Millie
1 year ago
I think using Journey Builder's Data Extension Entry Source and Email Activities would be the most efficient way to automate this campaign.
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Lyndia
1 year ago
I disagree, I believe creating a daily automation in Automation Studio with a single SQL query activity is the best approach.
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Malika
1 year ago
I think the best solution is to use Journey Builder Engagement Splits to identify who clicked the 'Download Mobile App' link.
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Lauran
1 year ago
C is the best solution here. Journey Builder's Data Extension Entry Source and Email Activities make it easy to automate this campaign without any complex SQL queries.
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Ressie
1 year ago
Automation Studio's Query Entry Source and Send Email Activities could also work well for this campaign.
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Joseph
1 year ago
Using Journey Builder Engagement Splits would be a great way to identify who clicked the CTA.
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Daron
1 year ago
I agree, Journey Builder's Data Extension Entry Source and Email Activities are user-friendly.
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Nichelle
1 year ago
C is definitely the best option. Journey Builder makes it simple to automate this campaign.
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