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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam - Topic 1 Question 21 Discussion

What three statements are true regao1krc; Einstein Engagement Frequency (EEF)?Choose 3 answers
A) EEF analyzes 360 days of historical data to determine the right frequency of communication. and C) EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue. and E) Salesforce trains each customer's model using only that customer's data.
B) EEF frequency analyzes 180 days of historical data to determine the right frequency of communication.
D) EEF uses only commercial send data. Transactional sends are not considered in modeling.

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam - Topic 1 Question 21 Discussion

Actual exam question for Salesforce's Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) exam
Question #: 21
Topic #: 1
[All Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Questions]

What three statements are true regao1krc; Einstein Engagement Frequency (EEF)?

Choose 3 answers

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Suggested Answer: A, C, E

by Vernell at Jan 14, 2025, 05:24 PM

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Bette
9 months ago
I thought EEF looked at both commercial and transactional data.
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Jesusita
10 months ago
E is spot on! Each model is unique to the customer.
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Golda
10 months ago
Wait, does EEF really only use commercial send data? That seems off.
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Ashlyn
10 months ago
Totally agree, C is definitely true about reducing unsubscribes!
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Blythe
10 months ago
I think EEF analyzes 180 days of data, not 360.
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Leatha
10 months ago
I’m pretty confident that EEF trains models using only the customer’s data, so option E seems right to me.
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Alexis
11 months ago
I feel like we practiced a question similar to this, and I think EEF does consider transactional sends, but I could be wrong.
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Francene
11 months ago
I remember something about EEF helping reduce unsubscribes, so I think option C is definitely one of the answers.
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Carmen
11 months ago
I think EEF uses 180 days of historical data, but I’m not entirely sure if it’s that or 360 days.
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Ty
11 months ago
I'm a little confused by the wording of some of these options, but I think I can narrow it down. Option C definitely seems true, as EEF is designed to help marketers find the right email frequency. I'm leaning towards A and E as well, but I'll need to re-read them carefully to be sure.
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Franchesca
11 months ago
This seems straightforward enough. I'm pretty sure options A, C, and E are the correct answers here. EEF uses historical data to determine the optimal email frequency, and it helps reduce unsubscribes from email fatigue. I feel good about those three choices.
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Tequila
11 months ago
Okay, I think I've got a handle on this. Based on the information provided, I'm pretty confident that options C and E are true statements about EEF. I'm a bit unsure about the time period analyzed in options A and B, so I'll need to double-check those.
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Carman
11 months ago
Hmm, this is a tricky one. I'm a bit confused about the specifics of how EEF analyzes the data. I'll need to re-read the options a few times to make sure I understand them before selecting my answers.
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James
11 months ago
I'm not totally sure about this one, but I think the key is to focus on the details about how EEF works. The question is asking for 3 true statements, so I'll need to carefully read through the options and try to identify the ones that seem most accurate.
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Tatum
2 years ago
I'm not sure about B and D, they seem a bit off. But A, C, and E definitely sound like the right answers.
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Elvera
2 years ago
I agree with Elmer. Those statements make sense because they focus on analyzing historical data and customizing the model for each customer.
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Dominque
2 years ago
This question is a real 'radioactive' one, isn't it? I wonder if the EEF takes into account the half-life of subscriber engagement. Anyway, I'm going with C, D, and E. Gotta keep those email campaigns from being a total meltdown.
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Oretha
2 years ago
User 3: Definitely, those options sound like the way to go to avoid email fatigue.
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Golda
2 years ago
User 2: I agree. D and E also seem like good choices to keep the email campaigns effective.
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Ena
2 years ago
User 1: I think C is correct. It helps reduce unsubscribes.
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Elmer
2 years ago
I think A, C, and E are true about EEF.
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Devorah
2 years ago
Okay, let's see... A and B can't both be true, so I'll go with B, C, and E. Although I have to say, I'm a bit concerned about the 'reducing unsubscribes' part. Isn't that just a fancy way of saying 'spamming people'?
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Asha
2 years ago
Patti: It's important to find the right balance in communication frequency to avoid overwhelming subscribers.
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Ronnie
2 years ago
User 3: I'm not sure about the 'reducing unsubscribes' part, sounds a bit spammy to me.
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Patti
2 years ago
User 2: I agree, those seem like the most accurate choices.
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Salley
2 years ago
User 1: I think A and B are conflicting, so I'll choose B, C, and E.
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Edgar
2 years ago
Wait, they're asking about my Engagement Frequency? I thought I was just famous for my groundbreaking theories in physics. I guess even geniuses have to deal with email marketing these days.
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Malissa
2 years ago
E) Salesforce trains each customer's model using only that customer's data.
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Evangelina
2 years ago
C) EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.
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Sabina
2 years ago
A) EEF analyzes 360 days of historical data to determine the right frequency of communication.
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