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The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
Suggested Answer: D
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38 comments · newest first
PI
Pilar
11 months ago
Yeah, Facebook is the main one for this!
HE
Herman
12 months ago
Wait, can Twitter really do lookalike audiences? That seems off.
PA
Paul
12 months ago
Google and Facebook both support it, right?
WA
Wayne
12 months ago
I think it's just Facebook, not Twitter.
CA
Caitlin
1 year ago
Definitely Facebook supports lookalike audiences!
AL
Alberto
1 year ago
I’m leaning towards option B, but I vaguely remember something about Twitter being included too.
PA
Pamella
1 year ago
I feel like Google might be involved somehow, but I can't recall if it's directly from Advertising Studio or not.
CH
Chuck
1 year ago
I remember practicing a question like this, and I think it was just Facebook that was mentioned for lookalike audiences.
JE
Jesus
1 year ago
I think Facebook definitely supports lookalike audiences, but I'm not sure about Twitter.
RA
Rasheeda
1 year ago
Ugh, I'm drawing a blank on this one. Lookalike audiences are an important Advertising Studio feature, but I can't remember the specific networks that are supported. I'll have to guess and hope I get lucky, because I don't have a clear strategy for solving this.
LA
Laurel
1 year ago
Okay, let me think this through step-by-step. Advertising Studio is part of the Marketing Cloud, so it should integrate with the major social networks. Facebook is a given, since they have robust lookalike audience capabilities. Twitter is also a possibility. I'm not as sure about Google, but I'll go with that for my final answer.
KI
Kindra
1 year ago
Hmm, I'm not totally sure about this one. I know Advertising Studio can create lookalike audiences, but I'm not positive which specific networks are supported. I'll have to review my notes and try to eliminate the options that don't seem right.
PE
Pearly
1 year ago
This looks like a straightforward question about the networks that support lookalike audiences in Advertising Studio. I'll need to think through the options carefully, but I'm feeling confident I can get this one right.
GR
Gretchen
1 year ago
I'm pretty confident that the answer is D. The question mentions that the MS process on the storage servers has REST services, so we just need to ensure the appropriate roles and users are set up to access it.
BO
Bobbie
1 year ago
This looks like a straightforward compound interest calculation. I'll need to use the formula A = P(1 + r/n)^(nt) to solve this.
MA
Maricela
1 year ago
This one seems pretty straightforward. I'd go with option A - the provider hosting systems for the organization's competitor would be the biggest concern for an IS auditor.
FA
Fatima
1 year ago
Option C? More like the 'C' I'm gonna get if I don't pass this exam! Time to brush up on my Salesforce Advertising Studio knowledge.
LI
Lizbeth
1 year ago
I'm going with C, even though I'm not a big fan of Facebook. It's the most comprehensive option for building those valuable lookalike audiences.
KI
Kip
1 year ago
I'm not a fan of Facebook either, but it seems like the best option for this task.
VO
Vonda
1 year ago
I think Google and Facebook together would give us a wider reach for our audience.
AL
Alex
1 year ago
I agree, Facebook is a powerful platform for building lookalike audiences.
LI
Lisha
2 years ago
Haha, who still uses Twitter these days? The answer has to be C - Google and Facebook are the power players when it comes to audience targeting.
IZ
Izetta
1 year ago
I think C is the best choice too. Let's focus on the platforms that give us the most bang for our buck.
TA
Tanesha
1 year ago
Yeah, Twitter seems to be falling behind in that aspect. C - Google and Facebook it is.
SH
Shannan
1 year ago
I agree, Google and Facebook are definitely the way to go for audience targeting.
WI
Willie
2 years ago
Hmm, I was leaning towards B, but C makes sense since Advertising Studio is part of the Marketing Cloud. Facebook is a given, and Google seems like a logical addition.
MA
Mabel
1 year ago
Agreed, C seems like the most comprehensive option.
TA
Talia
1 year ago
I think C is the best choice. Google and Facebook cover a wider audience.
ST
Stevie
1 year ago
C) Google and Facebook
CE
Celestina
1 year ago
A) Facebook and Twitter
AL
Alecia
1 year ago
I agree, it makes sense to leverage both networks for lookalike audiences.
TR
Tracie
1 year ago
I think C is the best choice because it covers both Facebook and Google.
EL
Eleonore
1 year ago
C) Google and Facebook
VI
Vivan
2 years ago
A) Facebook and Twitter
GA
Galen
2 years ago
I'm pretty sure the answer is C. Google and Facebook are the only networks that support lookalike audiences directly from Advertising Studio.
JA
Jacqueline
2 years ago
I'm not sure, but I think it might be A) Facebook and Twitter.
FE
Felicia
2 years ago
I agree with Yen, because Google and Facebook are the most popular networks for advertising.
YE
Yen
2 years ago
I think the answer is C) Google and Facebook.