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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 7 Question 17 Discussion

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.Which two pieces of information would help NTO achieve this objective?Choose 2 answers
C) Channel preference of customers. and D) Last purchase date
A) Products purchased from a competitor.
B) Number of items per order.

Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 7 Question 17 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam
Question #: 17
Topic #: 7
[All Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Questions]

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: C, D

by Sharen at May 04, 2022, 11:26 PM

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Remedios
10 months ago
Agreed, last purchase date is a must for targeting!
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Ruth
10 months ago
Wait, why would we care about competitors' products? Seems off.
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Mila
10 months ago
Number of items per order could help, but not sure it's a top priority.
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Crissy
11 months ago
I think channel preference is super important too.
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Elouise
11 months ago
Definitely need the last purchase date!
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Lavonna
11 months ago
Competitor data seems less relevant here. I think we should focus on customer behavior, like their last purchase date and maybe channel preference.
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Teddy
11 months ago
I feel like the number of items per order could help us understand buying habits, but I’m torn between that and the last purchase date.
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Reta
11 months ago
I remember a practice question that emphasized understanding customer preferences. Channel preference might be really important for personalization.
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Amber
11 months ago
I think knowing the last purchase date is crucial for targeting customers effectively, but I'm not sure about the second option.
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Alfreda
11 months ago
This one seems pretty straightforward. I'm pretty confident IBM Spectrum Discover is used for data optimization, so I'll go with option A - compression.
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Ora
11 months ago
I'm pretty sure the answer is 3 connectors, but I'll double-check the details in the question just to be sure.
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Curt
11 months ago
I'm not sure about this one. The solution says it's not possible, but I'll have to think it through carefully.
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