Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 7 Question 17 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam

Question #: 17
Topic #: 7

[All Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Questions]

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

AProducts purchased from a competitor.

BNumber of items per order.

CChannel preference of customers.

DLast purchase date

Show Suggested Answer

Suggested Answer: C, D

by Sharen at May 04, 2022, 11:26 PM

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Remedios

5 months ago

Agreed, last purchase date is a must for targeting!

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Ruth

6 months ago

Wait, why would we care about competitors' products? Seems off.

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Mila

6 months ago

Number of items per order could help, but not sure it's a top priority.

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Crissy

6 months ago

I think channel preference is super important too.

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Elouise

6 months ago

Definitely need the last purchase date!

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Lavonna

6 months ago

Competitor data seems less relevant here. I think we should focus on customer behavior, like their last purchase date and maybe channel preference.

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Teddy

6 months ago

I feel like the number of items per order could help us understand buying habits, but I’m torn between that and the last purchase date.

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Reta

6 months ago

I remember a practice question that emphasized understanding customer preferences. Channel preference might be really important for personalization.

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Amber

7 months ago

I think knowing the last purchase date is crucial for targeting customers effectively, but I'm not sure about the second option.

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Alfreda

7 months ago

This one seems pretty straightforward. I'm pretty confident IBM Spectrum Discover is used for data optimization, so I'll go with option A - compression.

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Ora

7 months ago

I'm pretty sure the answer is 3 connectors, but I'll double-check the details in the question just to be sure.

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Curt

7 months ago

I'm not sure about this one. The solution says it's not possible, but I'll have to think it through carefully.

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