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Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
Suggested Answer: C, D
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12 comments · newest first
RE
Remedios
12 months ago
Agreed, last purchase date is a must for targeting!
RU
Ruth
12 months ago
Wait, why would we care about competitors' products? Seems off.
MI
Mila
12 months ago
Number of items per order could help, but not sure it's a top priority.
CR
Crissy
1 year ago
I think channel preference is super important too.
EL
Elouise
1 year ago
Definitely need the last purchase date!
LA
Lavonna
1 year ago
Competitor data seems less relevant here. I think we should focus on customer behavior, like their last purchase date and maybe channel preference.
TE
Teddy
1 year ago
I feel like the number of items per order could help us understand buying habits, but I’m torn between that and the last purchase date.
RE
Reta
1 year ago
I remember a practice question that emphasized understanding customer preferences. Channel preference might be really important for personalization.
AM
Amber
1 year ago
I think knowing the last purchase date is crucial for targeting customers effectively, but I'm not sure about the second option.
AL
Alfreda
1 year ago
This one seems pretty straightforward. I'm pretty confident IBM Spectrum Discover is used for data optimization, so I'll go with option A - compression.
OR
Ora
1 year ago
I'm pretty sure the answer is 3 connectors, but I'll double-check the details in the question just to be sure.
CU
Curt
1 year ago
I'm not sure about this one. The solution says it's not possible, but I'll have to think it through carefully.