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Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts
Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
Suggested Answer: A, B
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11 comments · newest first
FA
Fabiola
12 months ago
Agreed, reputation is key!
MA
Mary
12 months ago
I'm not sure about the pause time; it seems less relevant.
DE
Devorah
12 months ago
Wait, can you really buy a pre-warmed IP from Salesforce?
KE
Kelvin
1 year ago
I think all accounts being on the same stack is crucial too.
AD
Adell
1 year ago
Definitely need a large send volume for a good reputation!
EV
Evan
1 year ago
I think option D is a bit tricky. I know pre-warming is important, but I'm not sure if it’s something they can just buy from Salesforce.
CL
Clemencia
1 year ago
I remember discussing the importance of having all accounts on the same stack for dedicated IPs, so option A might be relevant too.
TA
Tammy
1 year ago
I think option B makes sense because if their send volume is high, it could help maintain a good sender reputation. But I'm not entirely sure about the specifics.
AN
Annmarie
1 year ago
I feel like option C could be a factor, but I can't recall if the pause duration really impacts the decision for a dedicated IP.
RO
Rolland
1 year ago
This seems straightforward enough. I'll just need to make sure I don't overlook any edge cases or potential issues when implementing the changes. Taking my time and double-checking my work will be key.
JO
Jodi
1 year ago
A, definitely A. Multiple replications are the key to understanding the experimental error. The other options might provide useful information, but replications are the most direct way to get a handle on the uncertainty in the results.