Salesforce Exam Marketing Cloud Administrator Topic 5 Question 97 Discussion

Actual exam question for Salesforce's Marketing Cloud Administrator exam

Question #: 97
Topic #: 5

[All Marketing Cloud Administrator Questions]

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

Which functionality would allow this?

AParameter Manager

BWeb and Mobile Analytics

CAdvertising Studio

DPersonalization Builder

Show Suggested Answer

Suggested Answer: A

by Wilbert at Aug 23, 2024, 04:44 PM

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Audry

28 days ago

I'm just going to go with A and hope for the best. Anything is better than trying to figure out how to code this myself!

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Audria

29 days ago

This is a tough one, but I'm going to go with B. Web and Mobile Analytics seems like it might have the tools to help track those UTM variables.

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Scot

1 months ago

Hmm, I think D is the way to go. The Personalization Builder sounds like it would give you more control over customizing the links in your emails.

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2 months ago

Option A looks like the right choice here. The Parameter Manager allows you to define custom parameters that can be appended to links in your emails.

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Shasta

1 months ago

That's correct! The Parameter Manager is the functionality that allows you to append UTM variables to links in emails.

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Nicolette

1 months ago

A) Parameter Manager

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Alton

2 months ago

I'm not sure, but I think C) Advertising Studio could also be a possibility.

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Matt

2 months ago

I agree with Alecia, because Parameter Manager allows you to add UTM variables to links.

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Alecia

2 months ago

I think the answer is A) Parameter Manager.

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