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A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
Suggested Answer: A
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32 comments · newest first
RE
Ressie
11 months ago
Advertising Studio is more for ads, not emails, right?
EA
Earnestine
11 months ago
Wait, can you really do that with Parameter Manager? Sounds too easy.
JO
Joni
12 months ago
Definitely Parameter Manager, no doubt about it!
JO
Jolanda
12 months ago
I think Web and Mobile Analytics could work too.
PE
Penney
1 year ago
Parameter Manager is the way to go for UTM strings!
DO
Dominque
1 year ago
I feel like Personalization Builder could be involved, but I'm leaning towards Web and Mobile Analytics since it seems more aligned with tracking.
RE
Reita
1 year ago
Parameter Manager sounds familiar, but I can't recall if it specifically deals with UTM strings. I might need to double-check my notes.
AL
Alecia
1 year ago
I remember practicing with a similar question, and I think it was related to Web and Mobile Analytics. That might be the right choice here.
EL
Elouise
1 year ago
I think we covered something about UTM parameters in our last session, but I'm not entirely sure which tool specifically handles appending them.
TO
Tonette
1 year ago
Based on the question, the Parameter Manager functionality seems like it would be the most appropriate solution for appending UTM variables to email links. I feel pretty confident about that.
KA
Kassandra
1 year ago
I'm a bit confused on this one. I'll need to double-check the capabilities of each feature to make sure I select the right one.
DA
Danilo
1 year ago
The Parameter Manager seems like the logical choice here. It's designed for managing parameters like UTM variables, so that's probably the way to go.
JE
Jerry
1 year ago
Hmm, I'm not entirely sure about this one. I'll need to review the details of each option more closely to determine the best approach.
RA
Rasheeda
1 year ago
I think the Parameter Manager functionality would be the best option to append UTM variables to links in emails. It seems like the most straightforward way to handle this.
JI
Jillian
1 year ago
I'm a little confused by this question. I know Azure Monitor is important for monitoring Azure resources, but I'm not sure which specific services can integrate with it. I'll have to think this through carefully.
AU
Audry
1 year ago
I'm just going to go with A and hope for the best. Anything is better than trying to figure out how to code this myself!
AU
Audria
1 year ago
This is a tough one, but I'm going to go with B. Web and Mobile Analytics seems like it might have the tools to help track those UTM variables.
SC
Scot
1 year ago
Hmm, I think D is the way to go. The Personalization Builder sounds like it would give you more control over customizing the links in your emails.
IE
Iesha
1 year ago
C) Advertising Studio might be useful for tracking the performance of those links with UTM variables.
JO
Josphine
1 year ago
I think A) Parameter Manager could also work for adding UTM variables to links.
LU
Lucille
1 year ago
I agree, D) Personalization Builder would be the best option for appending UTM variables to links.
JA
Jacqueline
2 years ago
I'm torn between A and C. The Advertising Studio also has some features that could potentially help with adding UTM variables to links.
MI
Mitsue
1 year ago
I see your point, but I believe C) Advertising Studio could also be a good choice for adding UTM variables.
TE
Teddy
1 year ago
C) Advertising Studio
HO
Horace
1 year ago
I think A) Parameter Manager would be the best option for appending UTM variables to links.
ST
Stefany
1 year ago
A) Parameter Manager
FA
Fairy
2 years ago
Option A looks like the right choice here. The Parameter Manager allows you to define custom parameters that can be appended to links in your emails.
SH
Shasta
2 years ago
That's correct! The Parameter Manager is the functionality that allows you to append UTM variables to links in emails.
NI
Nicolette
2 years ago
A) Parameter Manager
AL
Alton
2 years ago
I'm not sure, but I think C) Advertising Studio could also be a possibility.
MA
Matt
2 years ago
I agree with Alecia, because Parameter Manager allows you to add UTM variables to links.
AL
Alecia
2 years ago
I think the answer is A) Parameter Manager.