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Salesforce Exam Marketing Cloud Administrator Topic 5 Question 97 Discussion

Actual exam question for Salesforce's Marketing Cloud Administrator exam
Question #: 97
Topic #: 5
[All Marketing Cloud Administrator Questions]

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

Which functionality would allow this?

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Suggested Answer: A

by Wilbert at Aug 23, 2024, 04:44 PM

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Fairy
7 days ago
Option A looks like the right choice here. The Parameter Manager allows you to define custom parameters that can be appended to links in your emails.
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Alton
7 days ago
I'm not sure, but I think C) Advertising Studio could also be a possibility.
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Matt
12 days ago
I agree with Alecia, because Parameter Manager allows you to add UTM variables to links.
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Alecia
18 days ago
I think the answer is A) Parameter Manager.
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