(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
Suggested Answer: A
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23 comments · newest first
JU
Jutta
2 days ago
Still, Data Filters fit the criteria well.
RO
Royal
7 days ago
But SQL Queries give more control.
LE
Leatha
13 days ago
Data Filters can be set up fast.
MA
Mabel
18 days ago
SQL Queries require more expertise.
CH
Cherilyn
23 days ago
I agree, less complexity is better.
JU
Jutta
28 days ago
Exactly! Quick and efficient.
LE
Leatha
1 month ago
Data Filters seem the easiest option.
RO
Royal
1 month ago
Journey is more about the process, not targeting.
CH
Cherilyn
1 month ago
Measures might not be specific enough.
MA
Mabel
2 months ago
True, but it’s more technical.
RO
Royal
2 months ago
SQL Queries could work too.
JU
Jutta
2 months ago
It helps narrow down the audience effectively.
MA
Mabel
2 months ago
Why Data Filters?
JU
Jutta
2 months ago
I think they should use Data Filters.
ZA
Zana
2 months ago
Measures are important, but filters seem more relevant here.
AL
Alysa
3 months ago
Wait, can they really track engagement that closely?
EL
Eladia
3 months ago
A journey approach might be overkill for this.
IZ
Izetta
3 months ago
I think SQL queries could work too.
JE
Jenise
3 months ago
They should definitely use data filters for this!
YO
Yolando
3 months ago
This sounds similar to a practice question we did on targeting, and I think journey might be more about the email flow rather than audience creation.
AN
Anastacia
4 months ago
I feel like measures could be relevant here, but I'm not confident if they directly apply to creating the audience.
CA
Caitlin
4 months ago
I'm not entirely sure, but I remember something about SQL queries being useful for pulling specific data sets.
KA
Kaycee
4 months ago
I think they might need to use data filters to narrow down the audience based on engagement and location.