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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 5 Question 126 Discussion

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.What action should NTO take?
B) Create a user-initiated message to logged-in customers to send once the website is restored.
A) Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
C) Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
D) Create and send an apology email that includes a discount for a future purchase to all customers

Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 5 Question 126 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam
Question #: 126
Topic #: 5
[All Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Questions]

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.

What action should NTO take?

Show Suggested Answer Hide Answer
Suggested Answer: B

by Laurena at Apr 07, 2026, 03:03 PM

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Maryanne
26 days ago
Not sure about that, sending an apology might just remind them of the outage.
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Wilbert
1 month ago
I think option D is the best! A discount would definitely bring people back.
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Lezlie
2 months ago
I’m leaning towards option A since it targets those who were already shopping, but I’m not completely confident about how effective the Abandoned Cart journey would be in this case.
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Tiara
2 months ago
I feel like sending a discount could backfire, especially if people are already frustrated. Maybe option C is safer, but it seems risky to not reach out at all.
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Tamala
2 months ago
I think option B sounds familiar from our practice questions. A user-initiated message could really help bring customers back, but I wonder if it’s too late after 24 hours.
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Brittni
2 months ago
I remember we discussed the importance of re-engaging customers after an outage, but I'm not sure if sending an apology email is the best approach.
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