I'm a little confused by the options. Is there a difference between the business unit setting and the enterprise-wide default? I'll need to double-check the details on those.
Okay, I've got it! The answer is to apply a row-based retention to each data extension, set to 12 months. That way, the inactive data will be automatically cleared after a year.
Hmm, I'm not sure about this one. I'm debating between the business unit setting and the row-based retention. I'll need to think it through a bit more.
Hmm, D seems like the way to go. I wonder if there's a way to set a global default retention policy instead of doing it manually on each data extension? That would be a real time-saver.
I'd go with D. Applying the retention setting during data extension creation is a proactive approach, and it's less likely to be overlooked than manually configuring each one later.
D seems like the most straightforward way to handle this requirement. Applying a row-based retention on each data extension ensures the inactive data is cleared consistently across the board.
I think option C) Set inactive data to be automatically cleared after one year, but is recoverable, strikes a good balance between data retention and manageability.
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