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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 5 Question 128 Discussion

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.What action should be taken?
D) Apply a Row Based Retention to each data extension as it is created, set to 12 months
A) Configure the business unit data retention setting to 12 months
B) Configure the Enterprise wide default retention to one year
C) Set inactive data to be automatically cleared after one year, but is recoverable

Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 5 Question 128 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam
Question #: 128
Topic #: 5
[All Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Questions]

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.

What action should be taken?

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Suggested Answer: D

by Marshall at May 17, 2026, 04:42 AM

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Isaiah
27 days ago
I think option A sounds familiar, but I'm not entirely sure if it applies to just one business unit or all of them.
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