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Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
Suggested Answer: C
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11 comments · newest first
WE
Wenona
12 months ago
The IP should have a clean history before sending anything.
MY
Myrtie
12 months ago
Sending in large volumes can definitely raise flags with ISPs.
CA
Carolynn
12 months ago
Surprised to see people think volume matters right away!
ME
Meghan
1 year ago
I disagree, starting with smaller campaigns can help ease into it.
LI
Lizbeth
1 year ago
Definitely need to build that sending history first!
DA
Dannie
1 year ago
I vaguely recall something about migrating larger campaigns first, but I can't remember if that's really necessary or just a strategy we practiced.
WA
Walton
1 year ago
I feel like sending too many emails at once could definitely raise flags with ISPs, which makes me lean towards option C.
AL
Alayna
1 year ago
I remember we discussed the importance of sending history for new IP addresses, but I'm not sure if that's the main focus here.
JI
Jimmie
1 year ago
I think building a good sending reputation is crucial, especially with engagement metrics. It might relate to option B.
ES
Esteban
1 year ago
Hmm, I'm a bit unsure about this one. I know activity attributes are important, but I can't quite remember all the details. I'll have to think this through carefully.
AL
Alonzo
1 year ago
The Start-Stop-VM task option seems a bit too generic to me. I think the better approach would be to use a more targeted configuration, like an Automation account variable or an action group.