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Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
Suggested Answer: D
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28 comments · newest first
LE
Lenita
11 months ago
Campaign Identifier should be set at the Account level for consistency.
LE
Lezlie
11 months ago
Wait, can you really configure it at the Subscriber level? That seems odd.
LA
Lavina
12 months ago
I’m not so sure, isn’t it better at the Email level?
BO
Bok
12 months ago
Definitely agree, Link is the right choice!
RU
Ruthann
1 year ago
I think it should be at the Link level.
PA
Paulina
1 year ago
I thought the Subscriber level might be relevant, but it doesn't seem to fit the context of tagging links directly.
EL
Elke
1 year ago
I feel like it could also be at the Account level, but that seems too broad for a specific campaign.
CA
Carma
1 year ago
I'm not entirely sure, but I remember something about configuring campaign identifiers at the Link level in a similar practice question.
KA
Kaycee
1 year ago
I think the utm_campaign value should be set at the Email level since it's specific to the campaign message being sent out.
AL
Alline
1 year ago
I'm a little confused on this one. Is it the Subscriber level, since the campaign message is being sent to subscribers? Or is it the Link level, since that's where the tracking parameter is being added? I'll have to review the details again to make sure I understand.
LA
Lauryn
1 year ago
Okay, I've got this. The utm_campaign value needs to be configured at the Link level, because that's where the tracking parameter is actually being applied to the links in the campaign message. The email and subscriber levels wouldn't make sense here.
CA
Carolann
1 year ago
Hmm, I'm not totally sure about this one. I'm thinking it might be at the Email level, since the campaign message is being sent via email. But the question mentions the links, so maybe it's the Link level after all. I'll have to think this through carefully.
FI
Filiberto
1 year ago
This seems pretty straightforward. The utm_campaign value should be configured at the Link level, since that's where the tracking parameter is applied to the links within the campaign message.
FI
Fidelia
2 years ago
I'm just glad they didn't ask about the utm_source value. That one always trips me up!
HI
Hillary
1 year ago
C) Email
TH
Theola
1 year ago
B) Link
KR
Kristel
1 year ago
A) Subscriber
MA
Marjory
2 years ago
This question is a real brain-teaser! I'm going to have to think it over a bit more before I commit to an answer.
LE
Leandro
1 year ago
I think it should be configured at the Account level.
KE
Kerry
1 year ago
I'm not sure, but I think it might be at the Subscriber level.
WI
Winifred
1 year ago
I believe it should be configured at the Link level.
TY
Ty
1 year ago
I think the utm_campaign value should be configured at the Email level.
FI
Fidelia
2 years ago
D) Account is my pick. The campaign identifier should be set at the account level to apply it across all emails and campaigns.
SH
Shawna
2 years ago
B) Link seems like the correct answer to me. The utm_campaign value should be configured at the link level to track individual links within the campaign.
FR
Frankie
2 years ago
I think the answer is C) Email. The campaign identifier should be configured at the email level to apply it to all links within that specific campaign message.
IZ
Izetta
2 years ago
I agree with Nan, configuring it at the Email level makes more sense because it will apply to all links within that specific campaign message.
KA
Kati
2 years ago
I disagree, I believe it should be configured at the Link level.
NA
Nan
2 years ago
I think the utm_campaign value should be configured at the Email level.