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Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
Suggested Answer: A
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36 comments · newest first
RO
Ronny
11 months ago
Totally agree with A, it’s the best choice for this scenario!
MA
Mariann
11 months ago
Wait, can we really send email addresses securely like that?
AG
Agustin
12 months ago
A is correct, it allows for secure transmission.
LO
Louisa
12 months ago
I think C, Link Wrapping, is a better option for security.
LI
Lisbeth
1 year ago
Definitely A, CloudPagesURL AMPscript is the way to go!
SH
Shannon
1 year ago
I feel like I saw something about using AMPscript for secure data handling in a study guide, so maybe that's the answer?
NO
Noe
1 year ago
The Web Analytics Connector seems more related to tracking than secure transmission, so I don't think that's it.
GL
Glory
1 year ago
I remember practicing with link wrapping in a similar question, but I can't recall if it specifically ensures secure transmission.
CA
Cary
1 year ago
I think the CloudPagesURL AMPscript function might be the right choice since it deals with URL parameters, but I'm not entirely sure about the security aspect.
JU
Jules
1 year ago
I feel pretty good about this one. The CloudPagesURL AMPscript function is designed specifically for securely passing data through a URL, so that's got to be the right answer. I'll mark that one and move on.
HI
Hildegarde
1 year ago
Okay, let me see if I can break this down. They want to pass an email address through a URL parameter, and they need to do it securely. I'm thinking the CloudPagesURL function is probably the way to go, but I should double-check the other options just to be sure.
CO
Coleen
1 year ago
Hmm, I'm a little unsure about this one. I know there are a few different ways to pass data securely in Marketing Cloud, but I'm not totally sure which one is the best fit for this scenario. I'll have to think it through carefully.
FL
Floyd
1 year ago
This seems like a straightforward question about secure data transmission in Marketing Cloud. I'm pretty confident the CloudPagesURL AMPscript function is the right answer here.
SH
Shawnta
1 year ago
I'm a little confused by the wording of this question. Let me re-read it and see if I can figure out the right approach.
DE
Denae
2 years ago
CloudPagesURL, no doubt. Secure and seamless - just the way I like my email address transmissions. *winks*
NA
Natalie
2 years ago
B) Web Analytics Connector
AR
Arleen
2 years ago
Definitely CloudPagesURL. It's the best option for secure transmission.
ED
Edgar
2 years ago
A) CloudPagesURL AMPscript function
BR
Brett
2 years ago
Web Analytics Connector? Really? That's like using a sledgehammer to crack a nut. CloudPagesURL is the way forward, my friends.
NE
Nelida
2 years ago
Link Wrapping? What is this, the 90s? CloudPagesURL is clearly the modern solution for this scenario.
SI
Simona
2 years ago
Web Analytics Connector is not the best choice for passing email addresses securely.
WI
Wilson
2 years ago
Link Wrapping may be outdated, but CloudPagesURL is the secure option for this scenario.
BU
Bulah
2 years ago
I agree, CloudPagesURL is definitely the modern solution for passing email addresses.
NI
Nichelle
2 years ago
CloudPagesURL AMPscript function is the way to go for secure transmission.
PA
Pamela
2 years ago
Yeah, CloudPagesURL is the modern solution for passing email addresses through URL parameters.
LO
Lorrie
2 years ago
I agree, CloudPagesURL is much more advanced than Link Wrapping.
SH
Sharmaine
2 years ago
CloudPagesURL AMPscript function is definitely the way to go for secure transmission of the email address.
JO
Jovita
2 years ago
I'm not sure, but I think C) Link Wrapping could also be a secure way to pass the email address.
RO
Ronald
2 years ago
I agree, the CloudPagesURL function seems like the best option here. Gotta keep that data locked down, you know?
MO
Monroe
2 years ago
CloudPagesURL AMPscript function sounds like the way to go. Secure transmission is key, especially for email addresses.
JU
Jules
2 years ago
No, the Web Analytics Connector is not the right capability for secure transmission of email addresses.
NO
Noah
2 years ago
B) Web Analytics Connector
AN
Andree
2 years ago
That's correct! The CloudPagesURL AMPscript function allows for secure transmission of the email address.
DO
Dorethea
2 years ago
A) CloudPagesURL AMPscript function
ME
Melissa
2 years ago
I agree with Jeannetta, using CloudPagesURL AMPscript function would securely transmit the email address.
JE
Jeannetta
2 years ago
I think the answer is A) CloudPagesURL AMPscript function.