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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 2 Question 14 Discussion

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.Which two actions should the implementation Consultant recommend?Choose 2 answers.
A) Use Data Designer to link student and alumni data to the contact record. and D) Use Synchronized Data Sources to data from the Sales Cloud.
B) Create an Import Activity to import alumni data into Salesforce Report.
C) Create list attributes to store student data from the Sales Cloud.

Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 2 Question 14 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam
Question #: 14
Topic #: 2
[All Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Questions]

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.

Which two actions should the implementation Consultant recommend?

Choose 2 answers.

Show Suggested Answer Hide Answer
Suggested Answer: A, D

by Franklyn at May 03, 2022, 08:58 AM

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Beckie
7 months ago
B could work, but I’m not sure it’s the best approach.
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Isabella
7 months ago
C seems unnecessary, just use the existing data.
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Selene
8 months ago
Surprised they’re not just importing everything directly!
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Precious
8 months ago
I think D is the better option here.
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Mollie
8 months ago
A is definitely a good move!
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Ilene
8 months ago
I’m leaning towards C as well, but I wonder if creating list attributes is really necessary if we can just link the data directly.
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Mignon
8 months ago
I remember practicing with similar questions, and I feel like D could be a good choice since using Synchronized Data Sources might help keep everything updated automatically.
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Misty
8 months ago
I think option A makes sense because linking data directly to the contact record could help streamline our marketing efforts.
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Micaela
8 months ago
I'm not entirely sure about B; importing data into a Salesforce Report seems like it might not be the best way to utilize Journey Builder.
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Devon
8 months ago
Hmm, this looks tricky. I'll need to carefully review the integration configuration details and error message to determine the likely cause.
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Viola
8 months ago
This question seems straightforward - the key is understanding the difference between the investor and speculator strategies. I think I've got a good handle on this.
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Mirta
9 months ago
Ah, I've seen this type of question before. I'm pretty confident that option A is the correct answer.
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