Discuss Salesforce Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Topic 2 Question 14

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.

Which two actions should the implementation Consultant recommend?

Choose 2 answers.

AUse Data Designer to link student and alumni data to the contact record.

BCreate an Import Activity to import alumni data into Salesforce Report.

CCreate list attributes to store student data from the Sales Cloud.

DUse Synchronized Data Sources to data from the Sales Cloud.

Suggested Answer: A, D

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12 comments · newest first

Beckie 12 months ago

B could work, but I’m not sure it’s the best approach.

Isabella 12 months ago

C seems unnecessary, just use the existing data.

Selene 12 months ago

Surprised they’re not just importing everything directly!

Precious 1 year ago

I think D is the better option here.

Mollie 1 year ago

A is definitely a good move!

Ilene 1 year ago

I’m leaning towards C as well, but I wonder if creating list attributes is really necessary if we can just link the data directly.

Mignon 1 year ago

I remember practicing with similar questions, and I feel like D could be a good choice since using Synchronized Data Sources might help keep everything updated automatically.

Misty 1 year ago

I think option A makes sense because linking data directly to the contact record could help streamline our marketing efforts.

Micaela 1 year ago

I'm not entirely sure about B; importing data into a Salesforce Report seems like it might not be the best way to utilize Journey Builder.

Devon 1 year ago

Hmm, this looks tricky. I'll need to carefully review the integration configuration details and error message to determine the likely cause.

Viola 1 year ago

This question seems straightforward - the key is understanding the difference between the investor and speculator strategies. I think I've got a good handle on this.

Mirta 1 year ago

Ah, I've seen this type of question before. I'm pretty confident that option A is the correct answer.

Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 2 Question 14 Discussion