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Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account
Which value should link these new data extensions in Data Designer to the existing contact records?
Suggested Answer: B
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11 comments · newest first
NA
Nadine
12 months ago
Surprised there's no mention of using a custom field for this!
LA
Lauran
12 months ago
Subscriber ID is the way to go, no doubt about it!
ST
Stefanie
12 months ago
Wait, can we really use Unique Contact email address? Seems risky.
BE
Beth
1 year ago
I think B, Primary key, makes more sense.
HU
Huey
1 year ago
Definitely going with A, Unique Contact Identifier.
VE
Vernice
1 year ago
I practiced a similar question, and I think Unique Contact email address was mentioned as a linking value, but I’m not sure if it applies here.
JO
Johana
1 year ago
I feel like Primary key could be a possibility too, but I’m not confident if it’s the best option here.
ON
Onita
1 year ago
I’m not entirely sure, but I remember something about Subscriber ID being important for linking data extensions.
DE
Deonna
1 year ago
I think the Unique Contact Identifier might be the right choice since it’s often used to link records in Marketing Cloud.
VI
Viki
1 year ago
Okay, let me think this through step-by-step. I know 3GPP is the 3rd Generation Partnership Project, so I'll need to research their latest release to answer this.
JE
Jesse
1 year ago
I'm feeling pretty good about this one. I think option A is the best choice - a revenue write-off event is the most straightforward way to handle this situation and get the revenue accurately recorded.