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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 1 Question 51 Discussion

Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud accountWhich value should link these new data extensions in Data Designer to the existing contact records?
B) Primary key
A) Unique Contact Identifier
C) Unique Contact email address
D) Subscriber ID

Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 1 Question 51 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam
Question #: 51
Topic #: 1
[All Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Questions]

Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account

Which value should link these new data extensions in Data Designer to the existing contact records?

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Suggested Answer: B

by Deandrea at May 08, 2022, 11:47 PM

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Nadine
7 months ago
Surprised there's no mention of using a custom field for this!
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Lauran
7 months ago
Subscriber ID is the way to go, no doubt about it!
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Stefanie
7 months ago
Wait, can we really use Unique Contact email address? Seems risky.
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Beth
8 months ago
I think B, Primary key, makes more sense.
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Huey
8 months ago
Definitely going with A, Unique Contact Identifier.
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Vernice
8 months ago
I practiced a similar question, and I think Unique Contact email address was mentioned as a linking value, but I’m not sure if it applies here.
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Johana
8 months ago
I feel like Primary key could be a possibility too, but I’m not confident if it’s the best option here.
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Onita
8 months ago
I’m not entirely sure, but I remember something about Subscriber ID being important for linking data extensions.
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Deonna
8 months ago
I think the Unique Contact Identifier might be the right choice since it’s often used to link records in Marketing Cloud.
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Viki
8 months ago
Okay, let me think this through step-by-step. I know 3GPP is the 3rd Generation Partnership Project, so I'll need to research their latest release to answer this.
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Jesse
8 months ago
I'm feeling pretty good about this one. I think option A is the best choice - a revenue write-off event is the most straightforward way to handle this situation and get the revenue accurately recorded.
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