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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 1 Question 131 Discussion

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.* Contact records will be augmented by relational data tables via Contact Builder.* The customer data file will contain 5M records with 40+ attributes.* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.* A customer ID will be used as the unique identifier for each contact.Which statement differentiates the use of data extensions over lists?
D) Data extensions are necessary for Contact Builder
A) Data extensions allow for add/update Import activity.
B) Data extensions can store HTML code as an attribute.
C) Data extensions support Customer ID to be used as Subscriber Key.

Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 1 Question 131 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam
Question #: 131
Topic #: 1
[All Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Questions]

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.

* Contact records will be augmented by relational data tables via Contact Builder.

* The customer data file will contain 5M records with 40+ attributes.

* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.

* A customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

Show Suggested Answer Hide Answer
Suggested Answer: D

Contribute your Thoughts:

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Becky
5 days ago
Data extensions can definitely store HTML code!
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Rima
10 days ago
I remember something about Contact Builder needing data extensions, so option D might be the right choice, but I’m not completely confident.
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Bonita
15 days ago
I practiced a similar question where we discussed the importance of unique identifiers. I think option C about Customer ID being used as a Subscriber Key could be a key point.
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Rikki
20 days ago
I'm not entirely sure, but I feel like data extensions are more flexible than lists, especially when it comes to handling large datasets like the 5M records mentioned.
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Vivienne
25 days ago
I think I remember that data extensions can store more complex data types, like HTML code, which might be why option B is correct.
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