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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 1 Question 123 Discussion

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.What issue could the admin be facing?
A) Keyword is used within another business unit
D) Keyword fails to meet content standards
B) Keyword is a reserved word
C) Keyword has too many characters

Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 1 Question 123 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam
Question #: 123
Topic #: 1
[All Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Questions]

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.

What issue could the admin be facing?

Show Suggested Answer Hide Answer
Suggested Answer: A

by Precious at Jan 25, 2026, 09:47 AM

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24 days ago
Are you sure it's not a typo?
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Ahmed
29 days ago
Wait, CELEBRATION is taken? That's surprising!
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Keith
1 month ago
Could also be a restriction on certain keywords.
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Allene
1 month ago
Totally agree, that happens a lot!
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Andree
1 month ago
The keyword might already be in use by another campaign.
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Candida
2 months ago
The admin should try a more unique keyword, like "CONFETTI2023".
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Latia
2 months ago
Haha, the admin probably tried to use "PARTY" and got rejected.
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Sabina
2 months ago
Hmm, I bet the admin forgot to check for reserved keywords.
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Dyan
2 months ago
Maybe the keyword is too long or contains special characters that aren't allowed.
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Madonna
2 months ago
The keyword is probably already in use by another campaign.
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Rueben
3 months ago
I’m a bit confused about the process, but I feel like there’s a way to check for keyword availability in the admin panel.
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Nicolette
3 months ago
Didn’t we practice a question where a keyword was blocked due to a violation of guidelines? That could be a possibility here too.
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Brianne
3 months ago
I think there might be a character limit or specific format for keywords, but I’m not entirely sure.
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Ula
4 months ago
I remember something about keywords needing to be unique, so maybe CELEBRATION is already in use by another campaign?
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Thurman
4 months ago
Ah, I've run into this before. Probably means the keyword is already registered. Better look into the keyword management policies to see what the options are.
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Luz
4 months ago
No idea, to be honest. Keyword availability can be so finicky sometimes. Guess I'd start by checking the campaign settings and keyword history.
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Robt
4 months ago
Okay, let me think this through. Could be a character limit issue, or maybe the keyword is restricted. Definitely need to review the keyword guidelines.
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Lachelle
4 months ago
Ugh, I hate when that happens. Gotta double-check for any existing keywords that might be conflicting. Might need to get creative with a different keyword.
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Tamra
5 months ago
Hmm, that's a tricky one. Might be a duplicate keyword issue, or maybe the keyword is already in use by another campaign.
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