Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam - Topic 1 Question 123 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam

Question #: 123
Topic #: 1

[All Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Questions]

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.

What issue could the admin be facing?

DKeyword fails to meet content standards

AKeyword is used within another business unit

BKeyword is a reserved word

CKeyword has too many characters

Show Suggested Answer

Suggested Answer: A

by Precious at Jan 25, 2026, 09:47 AM

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Brianne

5 days ago

I think there might be a character limit or specific format for keywords, but I’m not entirely sure.

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Ula

10 days ago

I remember something about keywords needing to be unique, so maybe CELEBRATION is already in use by another campaign?

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Thurman

15 days ago

Ah, I've run into this before. Probably means the keyword is already registered. Better look into the keyword management policies to see what the options are.

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Luz

20 days ago

No idea, to be honest. Keyword availability can be so finicky sometimes. Guess I'd start by checking the campaign settings and keyword history.

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Robt

25 days ago

Okay, let me think this through. Could be a character limit issue, or maybe the keyword is restricted. Definitely need to review the keyword guidelines.

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Lachelle

1 month ago

Ugh, I hate when that happens. Gotta double-check for any existing keywords that might be conflicting. Might need to get creative with a different keyword.

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Tamra

1 month ago

Hmm, that's a tricky one. Might be a duplicate keyword issue, or maybe the keyword is already in use by another campaign.

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