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Salesforce Exam Marketing Cloud Account Engagement Specialist Topic 6 Question 43 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Specialist exam
Question #: 43
Topic #: 6
[All Marketing Cloud Account Engagement Specialist Questions]

How can a Prospects score be changed?

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Suggested Answer: C, D

A prospect's score is a numerical value that indicates their level of interest in your products or services. You can change a prospect's score in two ways: using completion actions or manually. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to adjust a prospect's score based on their behavior. Manually, you can edit a prospect's score by entering a new value in the score field on their record. You cannot change a prospect's score using segmentation rules or profiles. Reference: [Scoring],Completion Actions, [Edit Prospects]


by Brittani at Jul 10, 2025, 02:31 AM

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Lynelle
2 days ago
I agree with Oliva, but I also think Completion Actions can affect the score.
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Kristian
5 days ago
I'm going with B. Profiles are the way to the future! Why bother with all that manual stuff when you can just tweak the profile and let it do the work?
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Oliva
6 days ago
I think a Prospects score can be changed manually.
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Maricela
7 days ago
Hmm, I'm torn between C and D. Completion Actions sound like they could do the trick, but manual changes are always a safe bet.
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Phil
10 days ago
Option D seems like the way to go. I don't want to mess with any fancy segmentation rules or profiles. Just give me the good old manual option!
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