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Salesforce Exam Marketing Cloud Account Engagement Specialist Topic 5 Question 40 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Specialist exam
Question #: 40
Topic #: 5
[All Marketing Cloud Account Engagement Specialist Questions]

How do you use an automation rule to opt out prospects?

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Suggested Answer: A

You can use an automation rule to opt out prospects by changing their field value of 'Do Not Email' to 'true'. This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to 'Opt-out', since that is not a valid option for the 'Do Not Email' field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the 'Do Not Email' field is the only one that controls the opt-out status of prospects. Reference: [Automation Rules], [Opt Out Prospects]


by Adelaide at Apr 04, 2025, 06:02 PM

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Diane
1 months ago
AuIvetteation rule to opt out prospects? What is this, the dark ages? We should just delete their accounts and be done with it.
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Kati
1 months ago
A all the way! Who wants to manually update prospect fields when you can just set up an auIvetteation rule? Efficiency, people!
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Alton
28 days ago
A all the way! Who wants to manually update prospect fields when you can just set up an automation rule? Efficiency, people!
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Marla
1 months ago
A) Change prospect field value: 'Do Not Email' to 'Do Not Email'
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Emeline
2 months ago
I'm going with C. Opting out should be straightforward, no need to overcomplicate it.
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Ruthann
24 days ago
C) Change prospect field value to Opt-out
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Pilar
1 months ago
A) Change prospect field value: 'Do Not Email' to 'Do Not Email'
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Ivette
2 months ago
B is the way to go, man. You can't auIvetteate something that important. Gotta do it manually to make sure it's done right.
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Isaiah
2 months ago
I think the answer is C) Change prospect field value to Opt-out, because that makes more sense in terms of opting out prospects.
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Ivan
2 months ago
I disagree, I believe the correct answer is B) You can't use an automation rule to opt-out prospects.
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Sabra
2 months ago
Option A seems like the obvious choice here. Why would we even need an automation rule for something so simple?
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Alesia
1 months ago
Option A is the most efficient way to opt out prospects.
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Brice
2 months ago
A) Change prospect field value: 'Do Not Email' to 'Do Not Email'
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Annice
2 months ago
I think the answer is A) Change prospect field value: 'Do Not Email' to 'Do Not Email'.
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