Discuss Salesforce Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam Topic 4 Question 59

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.

How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?

Choose one answer

ACreate an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

BCreate a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

CCreate a segmentation list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.

DCreate a dynamic list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects

Suggested Answer: B

The best way to design an engagement program focused on providing exclusive offers and content to re-engage prospects is to create a dynamic list and add it as the recipient list to an engagement program. A dynamic list is a list that automatically populates with prospects who match the criteria you set. An engagement program is a program that allows you to send automated emails to prospects based on their behavior and preferences. LenoxSoft can create a dynamic list that matches prospects who have not been active on their website for more than 180 days, and add it as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

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23 comments · newest first

Alyce 2 days ago

Overall, I think A is still the most efficient.

Delisa 7 days ago

I like D. Regular touchpoints can help build interest.

Lauran 13 days ago

D is similar to B, but scheduling is a plus.

Alyce 18 days ago

Good point, but consistency can keep them engaged.

Delisa 23 days ago

C sounds good too, but weekly emails might annoy some.

Lauran 28 days ago

Flexibility helps target better. Less chance of missing prospects.

Alyce 1 month ago

True, but A is straightforward for re-engagement.

Lauran 1 month ago

I prefer B. Dynamic lists are more flexible.

Alyce 1 month ago

I think option A is the best choice. Automation is key!

Cornell 2 months ago

D is a solid choice, dynamic lists are the way to go!

Nilsa 2 months ago

Wait, why would we auto-send every Friday? Sounds risky!

Valentin 2 months ago

C is too repetitive, not sure that will work.

Clorinda 2 months ago

I disagree, B is better for real-time updates.

Jolanda 2 months ago

Option A seems straightforward and effective!

Justine 2 months ago

D sounds good, but auto-sending every week could annoy some.

Veda 3 months ago

Wait, 180 days? That seems like a long time to wait!

Destiny 3 months ago

C is too repetitive, Fridays might not be the best day.

Maybelle 3 months ago

I prefer B, dynamic lists are more flexible!

Pauline 3 months ago

Option A seems straightforward and effective.

Moon 3 months ago

I feel like scheduling emails every Friday could be too frequent, but I can't recall if that was a concern in our practice sessions.

Darnell 4 months ago

I practiced a similar question where we had to choose between list types, and I think dynamic lists are more effective for ongoing engagement.

Kenneth 4 months ago

I think option A sounds familiar, but I’m a bit confused about the difference between an automation rule and a dynamic list.

Maira 4 months ago

I remember we discussed the importance of using dynamic lists for targeting specific groups, but I'm not sure if that applies here.

Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam - Topic 4 Question 59 Discussion