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Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam - Topic 4 Question 59 Discussion

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?Choose one answer
B) Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
A) Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
C) Create a segmentation list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.
D) Create a dynamic list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects

Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam - Topic 4 Question 59 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) exam
Question #: 59
Topic #: 4
[All Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Questions]

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.

How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?

Choose one answer

Show Suggested Answer Hide Answer
Suggested Answer: B

The best way to design an engagement program focused on providing exclusive offers and content to re-engage prospects is to create a dynamic list and add it as the recipient list to an engagement program. A dynamic list is a list that automatically populates with prospects who match the criteria you set. An engagement program is a program that allows you to send automated emails to prospects based on their behavior and preferences. LenoxSoft can create a dynamic list that matches prospects who have not been active on their website for more than 180 days, and add it as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.


by Justine at Jun 29, 2026, 03:46 PM

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Cornell
3 days ago
D is a solid choice, dynamic lists are the way to go!
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Nilsa
8 days ago
Wait, why would we auto-send every Friday? Sounds risky!
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Valentin
13 days ago
C is too repetitive, not sure that will work.
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Clorinda
18 days ago
I disagree, B is better for real-time updates.
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Jolanda
23 days ago
Option A seems straightforward and effective!
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Justine
29 days ago
D sounds good, but auto-sending every week could annoy some.
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Veda
1 month ago
Wait, 180 days? That seems like a long time to wait!
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Destiny
1 month ago
C is too repetitive, Fridays might not be the best day.
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Maybelle
1 month ago
I prefer B, dynamic lists are more flexible!
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Pauline
2 months ago
Option A seems straightforward and effective.
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Moon
2 months ago
I feel like scheduling emails every Friday could be too frequent, but I can't recall if that was a concern in our practice sessions.
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Darnell
2 months ago
I practiced a similar question where we had to choose between list types, and I think dynamic lists are more effective for ongoing engagement.
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Kenneth
2 months ago
I think option A sounds familiar, but I’m a bit confused about the difference between an automation rule and a dynamic list.
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Maira
2 months ago
I remember we discussed the importance of using dynamic lists for targeting specific groups, but I'm not sure if that applies here.
upvoted 0 times
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