Deal of The Day! Hurry Up, Grab the Special Discount - Save 25% - Ends In 00:00:00 Coupon code: SAVE25
Welcome to Pass4Success

- Free Preparation Discussions

Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam - Topic 3 Question 56 Discussion

A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.How could the marketer accomplish this?
D) Dynamic List
A) Completion Action
B) Page Action
C) Automation Rule

Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam - Topic 3 Question 56 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) exam
Question #: 56
Topic #: 3
[All Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Questions]

A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.

How could the marketer accomplish this?

Show Suggested Answer Hide Answer
Suggested Answer: D

According to theSalesforce documentation, the marketer can accomplish the goal of creating different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle and automatically updating the prospect list membership based on the opportunity stage change in Salesforce by using a dynamic list. A dynamic list is a list of prospects that is updated automatically based on certain criteria, such as prospect field values, activities, or scores. A dynamic list can be used to segment prospects based on their opportunity stage in Salesforce, and to add or remove prospects from the list when the opportunity stage changes. For example, a dynamic list can be created for prospects whose opportunity stage is Negotiations, and another dynamic list can be created for prospects whose opportunity stage is Closed Won. When an opportunity moves from Negotiations to Closed Won in Salesforce, the prospect associated with that opportunity will be removed from the Negotiations list and added to the Closed Won list in Marketing Cloud Account Engagement. A completion action, a page action, or an automation rule are not the best tools to accomplish the goal of creating different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle and automatically updating the prospect list membership based on the opportunity stage change in Salesforce, as they are related to other aspects of automation, such as performing actions after a prospect completes a marketing element, visits a web page, or meets certain criteria, but not segmenting prospects based on their opportunity stage in Salesforce. Reference:Salesforce documentation


Contribute your Thoughts:

0/2000 characters
Virgina
3 days ago
I think the answer is C) Automation Rule. It makes sense for automatic updates.
upvoted 0 times
...
Kenia
8 days ago
Not sure if this will work as smoothly as it sounds.
upvoted 0 times
...
Tula
13 days ago
Wait, can Dynamic Lists really update that automatically?
upvoted 0 times
...
Jose
18 days ago
Completion Actions are too limited for this.
upvoted 0 times
...
Carisa
23 days ago
I think Automation Rules might be the way to go.
upvoted 0 times
...
Nicolette
29 days ago
Sounds like a job for Dynamic Lists!
upvoted 0 times
...
Ming
1 month ago
Definitely need to use Automation Rules for real-time updates.
upvoted 0 times
...
Tyisha
1 month ago
Wait, can you really automate that? Seems too good to be true!
upvoted 0 times
...
Emelda
1 month ago
Completion Actions can’t handle list updates like that.
upvoted 0 times
...
Merlyn
2 months ago
I think Dynamic Lists would work better for this.
upvoted 0 times
...
Aleisha
2 months ago
Sounds like a job for Automation Rules!
upvoted 0 times
...
Helene
2 months ago
I believe the best option is Automation Rule, as it allows for automatic updates based on changes in Salesforce, which fits the scenario well.
upvoted 0 times
...
Esteban
2 months ago
Completion Actions seem like they could work, but I feel like they are more for immediate actions rather than ongoing list management.
upvoted 0 times
...
Mitsue
2 months ago
I remember practicing with Dynamic Lists, but I'm not confident if they can handle Opportunity stage changes automatically.
upvoted 0 times
...
Carman
4 months ago
I think this might involve Automation Rules since they can update lists based on criteria changes, but I'm not entirely sure.
upvoted 0 times
...

Save Cancel