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Salesforce Exam Marketing Cloud Account Engagement Specialist Topic 3 Question 41 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Specialist exam
Question #: 41
Topic #: 3
[All Marketing Cloud Account Engagement Specialist Questions]

When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?

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Suggested Answer: B

When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, the campaign that is set on the opportunity is the first campaign of the first contact associated with the opportunity. This means that Marketing Cloud Account Engagement will look at the contact roles of the opportunity in Salesforce, and find the contact that was added first. Then, Marketing Cloud Account Engagement will look at the campaign history of that contact, and find the campaign that was assigned first. That campaign will be the one that is associated with the opportunity in Marketing Cloud Account Engagement. This helps Marketing Cloud Account Engagement track the source and influence of the opportunity. For more details --->678


by Paz at May 03, 2025, 09:23 AM

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Shawnta
7 days ago
Hmm, that's interesting. Can you explain why you think that?
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Stephaine
7 days ago
Wait, isn't it D? The last campaign of the first contact associated with the opportunity. That's how I remember it from the training.
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Lillian
11 days ago
I think it's B. The first campaign of the first contact associated with the opportunity. Makes sense to me.
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Ashlee
14 days ago
I disagree, I believe it is C) The first campaign of the last contact associated with the opportunity.
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Shawnta
21 days ago
I think the answer is A) The last campaign of the last contact associated with the opportunity.
upvoted 0 times
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