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Salesforce Exam Marketing Cloud Account Engagement Specialist Topic 3 Question 17 Discussion
Topic #: 3
The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list.
What capability should an Admin enable in Pardot to achieve this?
To ensure that emails are sent at the optimal time for each prospect on a global scale, Pardot administrators should utilize the Einstein Send Time Optimization feature. This capability, part of Salesforce Pardot's Einstein suite of AI tools, leverages machine learning to analyze each prospect's engagement history and predict the most effective time to send emails. This analysis considers various factors including past open and interaction times to tailor email delivery schedules individually. By enabling this feature, marketers can significantly increase the likelihood of their emails being opened and acted upon, optimizing campaign effectiveness across different time zones and individual prospect behaviors. This targeted approach helps in maximizing engagement by delivering emails when prospects are most likely to be attentive and responsive.
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