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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 8 Question 55 Discussion

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.How should LenoxSoft enable these prospects to get marketing content again?
B) Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
A) Run a permission pass effort to all of the leads and contacts who have opted out.
C) Create an automation rule to clear the opt out field on the leads and contacts.

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 8 Question 55 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam
Question #: 55
Topic #: 8
[All Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions]

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.

How should LenoxSoft enable these prospects to get marketing content again?

Show Suggested Answer Hide Answer
Suggested Answer: B

by Antonio at Apr 07, 2026, 12:19 PM

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Annmarie
3 days ago
Definitely B! We need to respect their choice first.
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Rex
8 days ago
I feel like option C is risky. Clearing opt-out might backfire.
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Gilbert
13 days ago
Option A could work too, but it might annoy some leads.
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Elise
18 days ago
Agreed! Resubscribe feature is user-friendly.
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Elvera
23 days ago
I think option B is the best. Let them opt back in easily.
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Julie
29 days ago
B seems safest. Let them choose to opt back in.
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Vanesa
1 month ago
I feel like C is risky. Clearing opt-out could backfire.
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Brianne
1 month ago
True, but A might annoy some who really want to opt out.
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Edna
1 month ago
But what about option A? It could help re-engage them.
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Hyman
2 months ago
Agreed! Resubscribe feature is user-friendly.
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Louisa
2 months ago
This is a tricky situation. I think option B is the best.
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Casie
2 months ago
I think A is too aggressive; B is the way to go!
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Santos
2 months ago
Wait, can we really just clear the opt-out field? That seems risky.
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Cortney
2 months ago
A permission pass might annoy some people though.
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Desiree
4 months ago
Definitely B! Let them opt back in easily.
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Merissa
4 months ago
Sounds like a classic case of opt-out confusion.
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Skye
5 months ago
I’m a bit confused about the best approach here. I thought we learned that resubscribing should be a clear choice for the prospects.
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Elenore
5 months ago
I feel like clearing the opt-out field could lead to compliance issues. We definitely covered the risks of that in our last session.
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Lilli
5 months ago
I think enabling the prospect resubscribe feature sounds familiar. We practiced a similar question about re-engaging leads.
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Jennifer
5 months ago
I remember discussing the importance of respecting opt-out preferences, so I'm not sure if running a permission pass is the best option.
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