Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 8 Question 55 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam

Question #: 55
Topic #: 8

[All Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions]

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.

How should LenoxSoft enable these prospects to get marketing content again?

ARun a permission pass effort to all of the leads and contacts who have opted out.

BEnable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.

CCreate an automation rule to clear the opt out field on the leads and contacts.

Show Suggested Answer

Suggested Answer: B

by Antonio at Apr 07, 2026, 12:19 PM

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Skye

2 hours ago

I’m a bit confused about the best approach here. I thought we learned that resubscribing should be a clear choice for the prospects.

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Elenore

5 days ago

I feel like clearing the opt-out field could lead to compliance issues. We definitely covered the risks of that in our last session.

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Lilli

10 days ago

I think enabling the prospect resubscribe feature sounds familiar. We practiced a similar question about re-engaging leads.

upvoted 0 times

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Jennifer

16 days ago

I remember discussing the importance of respecting opt-out preferences, so I'm not sure if running a permission pass is the best option.

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