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Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?
Suggested Answer: B
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21 comments · newest first
IE
Iesha
1 month ago
I like A for a broader approach, but B feels safer.
AN
Annmarie
2 months ago
Definitely B! We need to respect their choice first.
RE
Rex
2 months ago
I feel like option C is risky. Clearing opt-out might backfire.
GI
Gilbert
2 months ago
Option A could work too, but it might annoy some leads.
EL
Elise
2 months ago
Agreed! Resubscribe feature is user-friendly.
EL
Elvera
2 months ago
I think option B is the best. Let them opt back in easily.
JU
Julie
2 months ago
B seems safest. Let them choose to opt back in.
VA
Vanesa
3 months ago
I feel like C is risky. Clearing opt-out could backfire.
BR
Brianne
3 months ago
True, but A might annoy some who really want to opt out.
ED
Edna
3 months ago
But what about option A? It could help re-engage them.
HY
Hyman
3 months ago
Agreed! Resubscribe feature is user-friendly.
LO
Louisa
3 months ago
This is a tricky situation. I think option B is the best.
CA
Casie
4 months ago
I think A is too aggressive; B is the way to go!
SA
Santos
4 months ago
Wait, can we really just clear the opt-out field? That seems risky.
CO
Cortney
4 months ago
A permission pass might annoy some people though.
DE
Desiree
5 months ago
Definitely B! Let them opt back in easily.
ME
Merissa
6 months ago
Sounds like a classic case of opt-out confusion.
SK
Skye
6 months ago
I’m a bit confused about the best approach here. I thought we learned that resubscribing should be a clear choice for the prospects.
EL
Elenore
6 months ago
I feel like clearing the opt-out field could lead to compliance issues. We definitely covered the risks of that in our last session.
LI
Lilli
6 months ago
I think enabling the prospect resubscribe feature sounds familiar. We practiced a similar question about re-engaging leads.
JE
Jennifer
7 months ago
I remember discussing the importance of respecting opt-out preferences, so I'm not sure if running a permission pass is the best option.