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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 8 Question 55 Discussion

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.How should LenoxSoft enable these prospects to get marketing content again?
B) Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
A) Run a permission pass effort to all of the leads and contacts who have opted out.
C) Create an automation rule to clear the opt out field on the leads and contacts.

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 8 Question 55 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam
Question #: 55
Topic #: 8
[All Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions]

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.

How should LenoxSoft enable these prospects to get marketing content again?

Show Suggested Answer Hide Answer
Suggested Answer: B

by Antonio at Apr 07, 2026, 12:19 PM

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Hyman
4 days ago
Agreed! Resubscribe feature is user-friendly.
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Louisa
9 days ago
This is a tricky situation. I think option B is the best.
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Casie
14 days ago
I think A is too aggressive; B is the way to go!
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Santos
19 days ago
Wait, can we really just clear the opt-out field? That seems risky.
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Cortney
24 days ago
A permission pass might annoy some people though.
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Desiree
2 months ago
Definitely B! Let them opt back in easily.
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Merissa
3 months ago
Sounds like a classic case of opt-out confusion.
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Skye
3 months ago
I’m a bit confused about the best approach here. I thought we learned that resubscribing should be a clear choice for the prospects.
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Elenore
3 months ago
I feel like clearing the opt-out field could lead to compliance issues. We definitely covered the risks of that in our last session.
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Lilli
3 months ago
I think enabling the prospect resubscribe feature sounds familiar. We practiced a similar question about re-engaging leads.
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Jennifer
4 months ago
I remember discussing the importance of respecting opt-out preferences, so I'm not sure if running a permission pass is the best option.
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