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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 7 Question 61 Discussion

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.What should their first step in Marketing Cloud Account Engagement?
B) Manually create and map custom fields in Marketing Cloud Account Engagement.
A) Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
C) Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D) Enable custom field creation via the Salesforce Connector. https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_fields_create_custom_field.htm&type=5

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 7 Question 61 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam
Question #: 61
Topic #: 7
[All Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions]

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.

What should their first step in Marketing Cloud Account Engagement?

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Suggested Answer: B

by Carlee at Jul 15, 2026, 11:47 AM

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Starr
2 days ago
I agree, but what about the custom fields? They need to be set up first.
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Dona
8 days ago
I think option C is the best. Importing leads directly saves time.
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Lorrine
13 days ago
Enabling custom fields via the Salesforce Connector sounds like a hassle.
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Rozella
18 days ago
I'm surprised they haven't done this yet! How long have they been using Salesforce?
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Royal
23 days ago
Wait, why not just create custom fields manually? Seems easier.
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Fidelia
28 days ago
I agree, C is the way to go!
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Corrie
1 month ago
They should definitely import leads and contacts from Salesforce first.
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Izetta
1 month ago
I practiced a similar question where importing data was the first step, but I wonder if we need to consider the custom fields before that.
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Dell
1 month ago
I feel like enabling custom field creation via the Salesforce Connector could be important too, but I can't recall if that’s necessary right away.
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Nu
2 months ago
I'm not entirely sure, but I remember something about needing to set up custom fields before importing data. Maybe we should manually create and map those first?
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Alaine
2 months ago
I think the first step should be to import the leads and contacts from Salesforce into Marketing Cloud Account Engagement. That seems logical since they already have the data there.
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