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LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
Suggested Answer: B
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15 comments · newest first
AF
Afton
1 month ago
Still, starting with the import seems more efficient overall.
ST
Starr
2 months ago
Exactly! Mapping them manually might be tedious but necessary.
DO
Dona
2 months ago
True, but if we import without custom fields, data could get messy.
AF
Afton
2 months ago
Option D could work too. Enabling the connector might streamline the process.
ST
Starr
2 months ago
I agree, but what about the custom fields? They need to be set up first.
DO
Dona
2 months ago
I think option C is the best. Importing leads directly saves time.
LO
Lorrine
2 months ago
Enabling custom fields via the Salesforce Connector sounds like a hassle.
RO
Rozella
3 months ago
I'm surprised they haven't done this yet! How long have they been using Salesforce?
RO
Royal
3 months ago
Wait, why not just create custom fields manually? Seems easier.
FI
Fidelia
3 months ago
I agree, C is the way to go!
CO
Corrie
3 months ago
They should definitely import leads and contacts from Salesforce first.
IZ
Izetta
3 months ago
I practiced a similar question where importing data was the first step, but I wonder if we need to consider the custom fields before that.
DE
Dell
3 months ago
I feel like enabling custom field creation via the Salesforce Connector could be important too, but I can't recall if that’s necessary right away.
NU
Nu
4 months ago
I'm not entirely sure, but I remember something about needing to set up custom fields before importing data. Maybe we should manually create and map those first?
AL
Alaine
4 months ago
I think the first step should be to import the leads and contacts from Salesforce into Marketing Cloud Account Engagement. That seems logical since they already have the data there.