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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 7 Question 61 Discussion

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.What should their first step in Marketing Cloud Account Engagement?
B) Manually create and map custom fields in Marketing Cloud Account Engagement.
A) Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
C) Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D) Enable custom field creation via the Salesforce Connector. https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_fields_create_custom_field.htm&type=5

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 7 Question 61 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam
Question #: 61
Topic #: 7
[All Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions]

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.

What should their first step in Marketing Cloud Account Engagement?

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Suggested Answer: B

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Nu
21 hours ago
I'm not entirely sure, but I remember something about needing to set up custom fields before importing data. Maybe we should manually create and map those first?
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Alaine
6 days ago
I think the first step should be to import the leads and contacts from Salesforce into Marketing Cloud Account Engagement. That seems logical since they already have the data there.
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