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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 5 Question 47 Discussion

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
A) For all prospects who have already matched, no new actions will be applied.
B) For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
C) For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
D) For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 5 Question 47 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam
Question #: 47
Topic #: 5
[All Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions]

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

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Suggested Answer: A

by Leontine at Aug 17, 2025, 07:03 AM

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Mary
5 months ago
D makes sense if they meet the new criteria.
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Kimberely
6 months ago
Wait, so they get both points? That seems off!
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Luis
6 months ago
C sounds plausible, but I'm not sure.
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Jeannetta
6 months ago
I disagree, I believe B is the right choice.
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Herman
6 months ago
I think A is correct. No new actions for old matches.
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Carman
6 months ago
I thought we learned that once a prospect is matched, they don't get additional points unless the rule is re-evaluated.
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Franchesca
7 months ago
I feel like if they matched before, they wouldn't get the new points, but I can't recall if they keep the old ones.
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Wynell
7 months ago
I think I saw a similar question where changing criteria didn't retroactively apply new actions. So maybe it's A?
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Rasheeda
7 months ago
I remember we discussed how automation rules apply to new criteria, but I'm not sure if it affects past matches.
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Iluminada
7 months ago
This is a tricky one, but I think the key is recognizing that the system won't automatically apply the new 75 point action to prospects who have already matched the original rule. I'll need to analyze each answer choice to determine which one accurately reflects that.
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Casey
7 months ago
Hmm, I'm a bit unsure here. The wording of the question is making me second-guess myself. I'll need to re-read the options carefully and think through the different scenarios to make sure I select the right answer.
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Jeffrey
8 months ago
I feel pretty confident about this one. The updated rule criteria and point value changes should only apply going forward, not retroactively. So prospects who have already matched the original rule should not receive any additional points.
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Dortha
8 months ago
Okay, let's think this through step-by-step. The key is understanding how the system will handle prospects who have already received the 50 points under the old rule. I'll need to evaluate each answer option to determine the most accurate statement.
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Alex
8 months ago
This question seems straightforward, but I want to make sure I understand the implications of the rule changes. I'll need to carefully consider how the updated criteria and point values will impact prospects who have already matched the original rule.
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Isadora
8 months ago
But if they already matched the rule, wouldn't they get both sets of points?
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Rozella
8 months ago
I think the correct answer is B. The rule has been updated, so any prospects who already matched should get the new 75 point action instead of the old 50 points.
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Matilda
8 months ago
I disagree, I believe it's D.
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Isadora
10 months ago
I think the answer is C.
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