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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 5 Question 40 Discussion

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?
A) Ensure the Do Not Email field on the prospects is selected.
B) Add the prospects to a 'Bounced Prospects' list for suppression.
C) Send the prospects an email to see if their email addresses are valid.
D) Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 5 Question 40 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam
Question #: 40
Topic #: 5
[All Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions]

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.

What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

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Suggested Answer: A

by Novella at Mar 19, 2025, 09:11 PM

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Eleonora
5 months ago
Adding them to a 'Bounced Prospects' list sounds smart.
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Meghann
6 months ago
I agree, keeping data clean is key!
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Charlena
6 months ago
Definitely should select the Do Not Email field.
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Glendora
6 months ago
Wait, sending them an email to check validity? That seems risky!
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Iluminada
6 months ago
Deleting them feels too extreme, what if they change emails?
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Cammy
6 months ago
Deleting the prospects seems too extreme. I recall we discussed ways to keep track of them without losing the data.
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Nikita
7 months ago
I think sending an email to check if their addresses are valid is a bad idea. We definitely shouldn't do that after a hard bounce, right?
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Lizette
7 months ago
I'm a bit unsure, but I feel like adding them to a 'Bounced Prospects' list could help with tracking without sending them emails.
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Tiffiny
7 months ago
I remember we talked about the importance of maintaining data integrity, so I think selecting the Do Not Email field makes sense.
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Wynell
7 months ago
This is a tricky one. I can see the logic behind a few of these options, but I think I'd go with B and add them to a bounced prospects list. That way we can still monitor them without the risk of emailing them again.
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Candra
8 months ago
Sending them an email to verify their addresses seems risky. We know they've already bounced, so that could just cause more issues. I'd lean towards the suppression list idea - that seems like the most reliable way to handle this.
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Brittani
8 months ago
I think the key here is to find a way to track the bounced prospects without accidentally emailing them again. Selecting the "Do Not Email" field on their records seems like the best approach to me.
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Roxane
8 months ago
Hmm, I'm a little unsure about this one. Do we really need to keep the bounced prospects in the system at all? Deleting them seems like the safest option to maintain data integrity.
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Bobbie
8 months ago
This seems pretty straightforward. I'd go with option B and add the bounced prospects to a suppression list. That way we can still track them but they won't be emailed.
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Wenona
1 year ago
B) Bounced Prospects list - the perfect way to keep tabs on those pesky email addresses without annoying the prospects. A real 'bounce back' to the future, if you ask me.
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Leigha
1 year ago
B) Add the prospects to a 'Bounced Prospects' list for suppression.
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Joanna
1 year ago
A) Ensure the Do Not Email field on the prospects is selected.
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Aleshia
1 year ago
I think sending the prospects an email to validate their email addresses is also a good option to consider.
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Cristal
1 year ago
But wouldn't it be better to ensure the Do Not Email field is selected on the prospects?
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Edmond
1 year ago
D) Delete the prospects? What is this, some kind of witch hunt? B) is the way to go, although I'd probably add a few more 'bounced' emojis just to be safe.
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Talia
1 year ago
B) is the way to go, although I'd probably add a few more 'bounced' emojis just to be safe.
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Skye
1 year ago
C) Send the prospects an email to see if their email addresses are valid.
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Elbert
1 year ago
B) Add the prospects to a 'Bounced Prospects' list for suppression.
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Howard
1 year ago
A) Ensure the Do Not Email field on the prospects is selected.
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Lazaro
1 year ago
B) is the way to go, although I'd probably add a few more 'bounced' emojis just to be safe.
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Jestine
1 year ago
C) Send the prospects an email to see if their email addresses are valid.
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Dick
1 year ago
B) Add the prospects to a 'Bounced Prospects' list for suppression.
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Tamar
1 year ago
A) Ensure the Do Not Email field on the prospects is selected.
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Cassie
1 year ago
I agree with Madalyn, that way we can maintain data integrity and still track the prospects.
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Florinda
1 year ago
C) Sending them an email to check validity? Are you trying to get them to block you? B) is clearly the most sensible choice here.
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Tasia
1 year ago
A) Selecting the Do Not Email field is a good idea, but it doesn't give you the tracking capabilities you need. Better to go with the list option in B).
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Ilene
1 year ago
A) Agreed, adding them to a 'Bounced Prospects' list for suppression is the way to go.
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Kenny
1 year ago
B) Better to go with the list option in B).
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Linn
1 year ago
A) Selecting the Do Not Email field is a good idea, but it doesn't give you the tracking capabilities you need.
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Madalyn
1 year ago
I think we should add the prospects to a 'Bounced Prospects' list for suppression.
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Ria
1 year ago
B) Adding the prospects to a 'Bounced Prospects' list for suppression is the way to go. That way, you can still track them without accidentally emailing them again. Simple and effective!
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Joana
1 year ago
C) Send the prospects an email to see if their email addresses are valid.
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Merrilee
1 year ago
B) Adding the prospects to a 'Bounced Prospects' list for suppression is the way to go. That way, you can still track them without accidentally emailing them again. Simple and effective!
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Marilynn
1 year ago
A) Ensure the Do Not Email field on the prospects is selected.
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