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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 4 Question 58 Discussion

The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.What feature should be recommended?
B) Einstein Behavior Score
A) Marketing Cloud Account Engagement Grade field
C) Einstein Lead Score
D) Marketing Cloud Account Engagement Score field https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_einstein_behavior_scoring.htm&type=5

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 4 Question 58 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam
Question #: 58
Topic #: 4
[All Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions]

The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.

What feature should be recommended?

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Suggested Answer: B

by Bettina at May 30, 2026, 12:45 AM

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