Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 4 Question 58 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam

Question #: 58
Topic #: 4

[All Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions]

The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.

What feature should be recommended?

AMarketing Cloud Account Engagement Grade field

BEinstein Behavior Score

CEinstein Lead Score

DMarketing Cloud Account Engagement Score field
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_einstein_behavior_scoring.htm&type=5

Show Suggested Answer

Suggested Answer: B

by Bettina at May 30, 2026, 12:45 AM

Limited Time Offer

25%

Off

Get Premium Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Chery

3 days ago

I think Einstein Lead Score is the best option here.

upvoted 0 times

...

Benedict

9 days ago

I feel like the Marketing Cloud Account Engagement Score field might not be as predictive as the other options, but I can't recall the details.

upvoted 0 times

...

Shelton

14 days ago

I practiced a question similar to this, and I think the Einstein Behavior Score could provide insights based on engagement patterns.

upvoted 0 times

...

Lorrine

19 days ago

I'm a bit unsure, but I remember something about the Marketing Cloud Account Engagement Grade field being useful for assessing lead quality.

upvoted 0 times

...

Mozell

24 days ago

I think the Einstein Lead Score might be the best option since it specifically predicts the likelihood of leads converting.

upvoted 0 times

...