Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 4 Question 24 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam

Question #: 24
Topic #: 4

[All Marketing Cloud Account Engagement Consultant Questions]

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.

What feature should a consultant recommend to uncover additional marketing attribution?

APrimary - Campaign Source Attribution
B, Einstein Attribution

CAccount-to-Opportunity Matching

DFirst Touch Model

Show Suggested Answer

Suggested Answer: A

by Phung at Jul 18, 2024, 12:10 AM

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Venita

1 months ago

I'm just picturing the customer right now, throwing their hands up and shouting 'Marketing attribution? More like marketing attribution headache!' Option C is definitely the way to go, but I'd also recommend a nice yoga session afterwards.

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Terry

15 days ago

Option C) Account-to-Opportunity Matching sounds like it would help with that!

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Sabra

1 months ago

As an aspiring consultant, I'd recommend Option C - Account-to-Opportunity Matching. It sounds like the most targeted solution for this customer's needs. Although I do wonder if they'd consider a 'Campaigns-to-Accounts' matching feature. That could be a real game-changer!

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Denny

1 months ago

Hmm, First Touch Model could be interesting, but it might not give the full picture either. Gotta think holistically here.

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Leslie

20 days ago

C: Primary - Campaign Source Attribution could also be a good option to consider.

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Fabiola

1 months ago

B: Account-to-Opportunity Matching might help capture the full marketing attribution.

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Therese

1 months ago

A: I think Einstein Attribution could provide a more comprehensive view.

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Wilda

2 months ago

I was going to say Einstein Attribution, but that may be overkill for this use case. Simpler is usually better, so I'd go with C.

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Leota

25 days ago

C: I agree, keeping it simple is usually the way to go.

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Darell

1 months ago

B: Yeah, that sounds like a more straightforward solution.

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Rosenda

1 months ago

A: I think Account-to-Opportunity Matching would be a good choice.

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Blythe

2 months ago

Account-to-Opportunity Matching sounds like the way to go here. It should help capture the full marketing picture beyond just the opportunity records.

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