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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 4 Question 24 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 24
Topic #: 4
[All Marketing Cloud Account Engagement Consultant Questions]

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.

What feature should a consultant recommend to uncover additional marketing attribution?

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Suggested Answer: A

by Phung at Jul 18, 2024, 12:10 AM

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Blythe
5 days ago
Account-to-Opportunity Matching sounds like the way to go here. It should help capture the full marketing picture beyond just the opportunity records.
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Helene
15 days ago
I'm not sure, but maybe Account-to-Opportunity Matching could also be useful.
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Diego
18 days ago
I agree with Ailene, Einstein Attribution seems like a good option.
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Ailene
24 days ago
I think Einstein Attribution could help with that.
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