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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 4 Question 22 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 22
Topic #: 4
[All Marketing Cloud Account Engagement Consultant Questions]

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

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by Leanna at Jul 01, 2024, 10:58 AM

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Tegan
2 months ago
Hmm, this is a tricky one. I agree with the other candidates on the Form Report: Submissions, but I'm a bit skeptical about the Lifecycle Report: New Prospects Created. Isn't that a bit like counting the chickens before they hatch? I'd stick with the sure-fire form reports and leave the crystal ball gazing to the CEO.
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Lorrie
7 days ago
User 4: Yeah, let's stick with the Form Reports for now.
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Mirta
22 days ago
User 3: I'm not so sure about Lifecycle Report: New Prospects Created though.
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Mary
1 months ago
User 2: I agree, that's a solid metric to report on.
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Izetta
1 months ago
User 1: I think we should go with Form Report: Submissions for sure.
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Lyndia
2 months ago
This is a no-brainer! Form Report: Submissions and Form Report: Conversions are the way to go. Anything else is just fluff. Although, I do wonder if the marketing manager is also interested in the number of new leads generated from their CEO's terrible dad jokes during the monthly meetings.
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Staci
2 months ago
Hold up, what about the Form Report: Impressions? Sure, it's not directly measuring new leads, but it could help identify which assets are getting the most visibility and potentially driving those new prospects. Might be worth considering as a supplementary metric.
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Erick
2 months ago
I'm not sure about the Lifecycle Report: New Prospects Created. That seems more focused on overall lead generation, not specifically what assets are driving those new leads. I'd go with the Form Report: Submissions and maybe the Form Report: Conversions to get a clearer picture.
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Mindy
26 days ago
Yeah, Form Report: Conversions could also provide valuable insights into which assets are most effective in generating leads.
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Lino
29 days ago
I agree, the Form Report: Submissions would give a more detailed look at the assets generating new leads.
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Leah
2 months ago
The Form Report: Submissions looks like the obvious choice here. New leads are likely generated when forms are submitted, so this KPI would give the marketing manager the data they need.
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Latonia
2 months ago
That's true, tracking new prospects created could give a different perspective on lead generation.
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Gracia
2 months ago
What about the Lifecycle Report: New Prospects Created? That could also provide valuable insight.
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Paris
2 months ago
I agree, that KPI would show how many new leads are coming in through form submissions.
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Lai
2 months ago
I think the Form Report: Submissions would be a good choice for tracking new leads.
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Marquetta
2 months ago
I believe the Form Report: Submissions could also be helpful in tracking the number of new leads generated.
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Rodolfo
2 months ago
I agree with German, the Form Report: Conversions can also show which assets are generating new leads.
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German
2 months ago
I think the Lifecycle Report: New Prospects Created would be useful for tracking new leads.
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