Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 4 Question 22 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam

Question #: 22
Topic #: 4

[All Marketing Cloud Account Engagement Consultant Questions]

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

AForm Report: Impressions

BLifecycle Report: New Prospects Created

CForm Report: Conversions

DForm Report: Submissions

Show Suggested Answer

Suggested Answer: A

by Leanna at Jul 01, 2024, 10:58 AM

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Tegan

6 days ago

Hmm, this is a tricky one. I agree with the other candidates on the Form Report: Submissions, but I'm a bit skeptical about the Lifecycle Report: New Prospects Created. Isn't that a bit like counting the chickens before they hatch? I'd stick with the sure-fire form reports and leave the crystal ball gazing to the CEO.

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Lyndia

10 days ago

This is a no-brainer! Form Report: Submissions and Form Report: Conversions are the way to go. Anything else is just fluff. Although, I do wonder if the marketing manager is also interested in the number of new leads generated from their CEO's terrible dad jokes during the monthly meetings.

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Staci

11 days ago

Hold up, what about the Form Report: Impressions? Sure, it's not directly measuring new leads, but it could help identify which assets are getting the most visibility and potentially driving those new prospects. Might be worth considering as a supplementary metric.

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Erick

13 days ago

I'm not sure about the Lifecycle Report: New Prospects Created. That seems more focused on overall lead generation, not specifically what assets are driving those new leads. I'd go with the Form Report: Submissions and maybe the Form Report: Conversions to get a clearer picture.

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Leah

21 days ago

The Form Report: Submissions looks like the obvious choice here. New leads are likely generated when forms are submitted, so this KPI would give the marketing manager the data they need.

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Latonia

3 days ago

That's true, tracking new prospects created could give a different perspective on lead generation.

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Gracia

4 days ago

What about the Lifecycle Report: New Prospects Created? That could also provide valuable insight.

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Paris

6 days ago

I agree, that KPI would show how many new leads are coming in through form submissions.

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Lai

8 days ago

I think the Form Report: Submissions would be a good choice for tracking new leads.

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Marquetta

24 days ago

I believe the Form Report: Submissions could also be helpful in tracking the number of new leads generated.

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Rodolfo

26 days ago

I agree with German, the Form Report: Conversions can also show which assets are generating new leads.

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German

28 days ago

I think the Lifecycle Report: New Prospects Created would be useful for tracking new leads.

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