Discuss Salesforce Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam Topic 2 Question 34

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.

How should this be set up?

AAdd completion actions to the form: add to list and assign to user > add the list as the recipient list
in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

BAdd completion actions to the form: add to list and add tag > add the list as the recipient list in an
engagement program > add a step checking for if the prospect has the tag related to the white paper download

DAdd completion actions to the form: add to list and add to Salesforce campaign > add the list as the
recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

Suggested Answer: B

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28 comments · newest first

Henriette 11 months ago

D sounds good, but what if they just opened it?

Jules 11 months ago

I agree with A, it covers all bases!

Derick 12 months ago

Wait, can we really check if they downloaded the file?

Virgilio 12 months ago

I think B is better for tracking purposes.

Jillian 1 year ago

Option A seems the most straightforward!

Vonda 1 year ago

I recall that adding to a Salesforce campaign could be a good way to segment high-value leads, but I’m torn between that and using tags.

Veronika 1 year ago

I feel like checking if the prospect downloaded the white paper successfully is important, but I'm not clear if that’s the right step to take in this case.

Marleen 1 year ago

I think option B sounds familiar because it mentions adding a tag, which we practiced in a similar question about tracking downloads.

Margot 1 year ago

I remember we discussed using completion actions for forms, but I'm not sure if adding a tag or checking for Salesforce campaign membership is better for this scenario.

German 1 year ago

I'm a little confused by the different options here. Can we go through them step-by-step? I want to make sure I understand the implications of each approach before I decide.

Edward 1 year ago

Okay, let me think this through. I want to make sure the prospects who complete the high-value white paper form get the right nurture program, so I think option D is the way to go. Adding them to the Salesforce campaign and then checking for the successful download seems like the most robust approach.

Celestina 1 year ago

Hmm, I'm a bit unsure about this one. I'm not sure if the Salesforce campaign membership check is the best approach, since that might not always be reliable. Maybe option B with the tag check would be a safer bet?

Danica 1 year ago

This seems pretty straightforward. I'd go with option A - it looks like the most complete solution that covers all the key steps.

Karon 2 years ago

Option A covers all the bases - list, Salesforce, and engagement program. Solid choice for this use case.

Osvaldo 2 years ago

B is interesting, but I'm not sure the tag approach is as robust as using a Salesforce campaign. Gotta go with A on this one.

Shaniqua 2 years ago

I like how Option D handles the white paper download tracking. That's a crucial step to ensure the nurture program is targeting the right prospects.

Pilar 2 years ago

↳ replying to Shaniqua

Definitely, that way LenoxSoft can ensure they are sending the right content to the right prospects.

Loise 2 years ago

↳ replying to Shaniqua

Adding completion actions to the form and checking for successful white paper downloads is key.

Glory 2 years ago

↳ replying to Shaniqua

I agree, it's important to make sure the nurture program is targeting the right prospects.

Felicidad 2 years ago

↳ replying to Shaniqua

Option D seems like the best choice for tracking white paper downloads.

Arlette 2 years ago

I see your point, but I think option D might be better because it adds prospects to a Salesforce campaign directly, which can be useful for tracking their interactions with the white paper.

Vilma 2 years ago

I agree with Shanda. Option A also includes checking for the Salesforce campaign membership related to the white paper, which is important for targeting the right prospects.

Shanda 2 years ago

I think option A is the best choice because it ensures prospects are added to a list and assigned to a user, which can then be used in an engagement program.

Jannette 2 years ago

Option A seems the most comprehensive approach. Assigning the prospect to a list and a Salesforce campaign is a great way to track their engagement.

Nieves 2 years ago

↳ replying to Jannette

Definitely, it ensures that the prospects are properly nurtured based on their actions.

Luther 2 years ago

↳ replying to Jannette

Adding completion actions to the form and checking for Salesforce campaign membership is key.

Mari 2 years ago

↳ replying to Jannette

I agree, it's important to have a clear path for high-value prospects.

Anissa 2 years ago

↳ replying to Jannette

Option A seems the most comprehensive approach. Assigning the prospect to a list and a Salesforce campaign is a great way to track their engagement.

Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam - Topic 2 Question 34 Discussion