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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 1 Question 14 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 14
Topic #: 1
[All Marketing Cloud Account Engagement Consultant Questions]

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

What should the marketing team do with these leads until they are ready to purchase?

Show Suggested Answer Hide Answer
Suggested Answer: A

by Viva at Mar 19, 2024, 03:42 PM

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Jaime
10 months ago
I like the idea of a monthly newsletter with product demos, it keeps them informed without being too pushy
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Dorothy
10 months ago
I believe sending educational content would be more beneficial to keep them engaged
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Lorean
10 months ago
I agree with Kenneth, we can always remove them from the suppression list when they show interest
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Sonia
10 months ago
But what if they want more information later on?
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Justine
10 months ago
I like the sound of option D. Engage them, but don't be pushy - build that relationship, and the sales will follow.
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Olive
10 months ago
Haha, suppressing them until they're ready to buy? What is this, the Upside Down? No way, option A is a hard pass.
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Herman
10 months ago
Option B sounds risky - resetting their score could backfire and make them feel like they're starting from scratch. Not a fan of that one.
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Viva
10 months ago
Creating an engagement program to send educational content and notify sales if they engage sounds like a good strategy to keep the leads warm.
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Floyd
10 months ago
Sending a monthly newsletter with product demos or free trial offers could be a good way to keep them interested until they are ready to purchase.
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Cathern
10 months ago
I agree, resetting the score could be risky. It might be better to keep them engaged with educational content instead.
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Glory
11 months ago
Hmm, I'm leaning towards C. A monthly newsletter with free trials and demos could be just the push they need to get over the edge.
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Refugia
10 months ago
Creating an engagement program with educational content sounds like a great idea to keep the leads interested and informed.
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Winifred
10 months ago
I agree, sending product demos and free trial offers could help nurture the leads until they are ready to purchase.
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Martha
10 months ago
That's a good point! Providing them with valuable content through a monthly newsletter could definitely keep them engaged.
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Kenneth
11 months ago
I think we should add them to a suppression list
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Laurel
11 months ago
I suggest creating an engagement program to send educational content.
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Marla
11 months ago
I believe sending the prospects a monthly newsletter with product demos is the way to go.
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Filiberto
11 months ago
I disagree, we should reset the prospect's score and reassign to sales.
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Jesusa
11 months ago
Option D is the way to go! Keeping those leads engaged with educational content is key to nurturing them until they're ready to buy.
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Elliott
10 months ago
Sending educational content can also help address any questions or concerns the leads may have.
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Delmy
10 months ago
That's true, it's all about building a relationship with the leads over time.
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Gladys
11 months ago
Educational content can also help position your company as a thought leader in the industry.
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Carman
11 months ago
It's important to provide value to the leads even if they're not ready to purchase yet.
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Tu
11 months ago
I agree, sending educational content can help build trust and keep the leads interested.
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Stefania
11 months ago
Option D is the way to go! Keeping those leads engaged with educational content is key to nurturing them until they're ready to buy.
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Kami
12 months ago
I think we should add the prospects to a suppression list.
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