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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 1 Question 12 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 12
Topic #: 1
[All Marketing Cloud Account Engagement Consultant Questions]

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.

How would a consultant explain the difference?

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Suggested Answer: C

by Lisha at Feb 10, 2024, 10:29 AM

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Teddy
1 years ago
I've read about this before. I believe the correct answer is D. First-party tracking does not use cookies, while third-party tracking does.
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Ronald
1 years ago
Wait, is this a trick question? I thought first-party tracking was the only option. Guess I need to brush up on my Marketing Cloud knowledge!
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Staci
1 years ago
Hmm, I'm not sure if first-party tracking is even an option in Marketing Cloud. Seems like B might be the way to go.
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Shelia
12 months ago
Customer: That makes sense, thanks for clarifying!
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Gracia
12 months ago
Consultant: First-party tracking is domain-based while third-party tracking is campaign-based.
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Ty
1 years ago
B) First-party tracking is domain-based while third-party tracking is campaign-based.
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Patrick
1 years ago
A) First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
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Theola
1 years ago
I'm not sure about that. I think the answer might be C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
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Victor
1 years ago
I agree with Audry. First-party tracking is about tracking on your own domain, right?
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Audry
1 years ago
I think the answer is B. First-party tracking is domain-based while third-party tracking is campaign-based.
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Tracie
1 years ago
C sounds like the right explanation. First-party tracks across domains, while third-party doesn't.
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Mozell
1 years ago
I think D is the correct answer. First-party tracking doesn't use cookies, while third-party does.
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Truman
1 years ago
That's correct, third-party tracking does use cookies.
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Della
1 years ago
I agree, first-party tracking does not use cookies.
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Gaston
1 years ago
So, first-party tracking is more reliable for tracking engagement on a specific website.
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Anika
1 years ago
Option B seems to make the most sense. First-party tracking is based on the domain, while third-party is based on the campaign.
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Johnna
12 months ago
No problem, happy to help clarify any confusion about Marketing Cloud Account Engagement tracking.
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Noble
1 years ago
Got it, thanks for explaining the difference between first-party and third-party tracking.
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Irving
1 years ago
So, first-party tracking is more about tracking user behavior on your own website.
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Katina
1 years ago
While third-party tracking is more about tracking user interactions from external sources.
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Isabelle
1 years ago
Third-party tracking, on the other hand, is tied to specific campaigns or sources.
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Lashandra
1 years ago
Yes, that's correct. First-party tracking is tied to the domain of the website.
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Anglea
1 years ago
Yes, and third-party tracking relies on external cookies to track engagement across multiple sites.
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Henriette
1 years ago
I think that makes sense because first-party tracking is tied to the website's domain directly.
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Franklyn
1 years ago
First-party tracking is domain-based while third-party tracking is campaign-based.
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