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Salesforce Exam Marketing Cloud Account Engagement Consultant Topic 1 Question 11 Discussion

Actual exam question for Salesforce's Marketing Cloud Account Engagement Consultant exam
Question #: 11
Topic #: 1
[All Marketing Cloud Account Engagement Consultant Questions]

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

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Suggested Answer: B

by Margart at Jan 26, 2024, 03:15 PM

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Gussie
10 months ago
A) Two-click unsubscribe? More like two-click annoyance. Bet the marketing team just wants to make it harder to leave so they can keep sending those spam emails.
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Brunilda
9 months ago
D) Apply a
tag to the unsubscribe link so scanners ignore it.
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Brunilda
9 months ago
B) Move the unsubscribe link to the header of the email instead of the footer.
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Elbert
10 months ago
D) Applying a
tag? Wow, that's a real tech-savvy solution. I bet the scanners will be like, 'Oh, it's in a quote, nevermind!'
upvoted 0 times
Geoffrey
10 months ago
B) Move the unsubscribe link to the header of the email instead of the footer.
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Estrella
10 months ago
A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
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Meaghan
10 months ago
C) Sending a resubscribe email? Yeah, that'll really make people want to stay on the list. Talk about a desperate move.
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Ceola
10 months ago
B) Moving the unsubscribe link to the header? That's like putting the exit sign behind a wall - not very intuitive, is it?
upvoted 0 times
Laticia
10 months ago
D) Apply a
tag to the unsubscribe link so scanners ignore it.
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Micheal
10 months ago
B) Moving the unsubscribe link to the header? That's like putting the exit sign behind a wall - not very intuitive, is it?
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Valentine
10 months ago
A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
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Yolando
12 months ago
A) Eh, two-click unsubscribe? Sounds like a pain in the neck for subscribers. Might as well just make them jump through hoops to leave.
upvoted 0 times
Selma
11 months ago
B) Good point, maybe moving it to the header is the best option after all.
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Dorcas
11 months ago
C) But wouldn't that just hide the link from subscribers too?
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Rosina
11 months ago
D) Apply a
tag to the unsubscribe link so scanners ignore it.
upvoted 0 times
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Janella
11 months ago
A) Yeah, that could make it easier for subscribers to find and reduce the chances of bots triggering it.
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Hector
11 months ago
B) Move the unsubscribe link to the header of the email instead of the footer.
upvoted 0 times
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