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LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
Suggested Answer: B
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32 comments · newest first
ED
Edna
11 months ago
Applying a blockquote tag sounds like a clever trick!
MA
Marcos
12 months ago
Wait, can bots really unsubscribe that easily?
GI
Gilma
12 months ago
Not sure about that, seems risky.
FE
Felicitas
1 year ago
Totally agree, that makes sense!
LO
Lorrine
1 year ago
I heard moving the unsubscribe link to the header can help.
SY
Sylvie
1 year ago
Sending a resubscribe email immediately seems reactive; I wonder if that would actually help or just annoy users further.
HA
Harrison
1 year ago
I practiced a similar question about email engagement strategies, and I feel like applying a blockquote tag might be a clever workaround, but I’m not sure if it’s a standard practice.
DO
Dorian
1 year ago
I think moving the unsubscribe link to the header could help, but I’m not entirely convinced it would stop bots from acting.
JA
Jacklyn
1 year ago
I remember discussing the importance of making the unsubscribe process user-friendly, but I'm not sure if two-click unsubscribe is the best option here.
TE
Teddy
1 year ago
I'm feeling pretty confident about this one. I believe the best approach is to enable the two-click unsubscribe feature in Marketing Cloud Account Engagement.
LA
Laurel
1 year ago
Hmm, I'm a bit unsure about this one. I'll need to review the options and see which one seems most likely to effectively address the issue.
JA
Janine
1 year ago
This seems like a tricky one. I'll need to think carefully about the best way to prevent bot activity from causing high unsubscribe rates.
CE
Ceola
1 year ago
Okay, I think I have a strategy for this. I'll carefully consider each of the options and try to determine which one would be the most effective solution.
DA
Dana
1 year ago
Hmm, I'm a bit unsure about this one. I know the main contract types, but I'll need to think through how they apply in this context to select the right option.
CA
Carin
1 year ago
I think the key here is to understand how the Risk Criteria Matrix works and how it aligns with our company's risk tolerance. Option C, demonstrating risk scoring scenarios, could be a good way to analyze the default values and determine if they need to be adjusted.
GU
Gussie
2 years ago
A) Two-click unsubscribe? More like two-click annoyance. Bet the marketing team just wants to make it harder to leave so they can keep sending those spam emails.
BR
Brunilda
2 years ago
D) Apply a
tag to the unsubscribe link so scanners ignore it.
BR
Brunilda
2 years ago
B) Move the unsubscribe link to the header of the email instead of the footer.
EL
Elbert
2 years ago
D) Applying a
tag? Wow, that's a real tech-savvy solution. I bet the scanners will be like, 'Oh, it's in a quote, nevermind!'
GE
Geoffrey
2 years ago
B) Move the unsubscribe link to the header of the email instead of the footer.
ES
Estrella
2 years ago
A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
ME
Meaghan
2 years ago
C) Sending a resubscribe email? Yeah, that'll really make people want to stay on the list. Talk about a desperate move.
CE
Ceola
2 years ago
B) Moving the unsubscribe link to the header? That's like putting the exit sign behind a wall - not very intuitive, is it?
LA
Laticia
2 years ago
D) Apply a
tag to the unsubscribe link so scanners ignore it.
MI
Micheal
2 years ago
B) Moving the unsubscribe link to the header? That's like putting the exit sign behind a wall - not very intuitive, is it?
VA
Valentine
2 years ago
A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
YO
Yolando
3 years ago
A) Eh, two-click unsubscribe? Sounds like a pain in the neck for subscribers. Might as well just make them jump through hoops to leave.
SE
Selma
2 years ago
B) Good point, maybe moving it to the header is the best option after all.
DO
Dorcas
2 years ago
C) But wouldn't that just hide the link from subscribers too?
RO
Rosina
2 years ago
D) Apply a
tag to the unsubscribe link so scanners ignore it.
JA
Janella
2 years ago
A) Yeah, that could make it easier for subscribers to find and reduce the chances of bots triggering it.
HE
Hector
2 years ago
B) Move the unsubscribe link to the header of the email instead of the footer.