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Salesforce Data-Con-101 Exam - Topic 6 Question 1 Discussion

Actual exam question for Salesforce's Data-Con-101 exam
Question #: 1
Topic #: 6
[All Data-Con-101 Questions]

A Data Cloud customer wants to adjust their identity resolution rules to increase their

accuracy of matches. Rather than matching on email address, they want to review a rule that joins

their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?

Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: A, D

To address this new use case, the consultant should map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both, and create a matching rule based on party identification that matches on CRM ID as the party identification name. This way, the consultant can ensure that the CRM Contacts and Marketing Contacts are matched based on their CRM ID, which is a unique identifier for each individual. By using Party Identification, the consultant can also leverage the benefits of this attribute, such as being able to match across different entities and sources, and being able to handle multiple values for the same individual. The other options are incorrect because they either do not use the CRM ID as the primary key, or they do not use Party Identification as the attribute type.Reference:Configure Identity Resolution Rulesets,Identity Resolution Match Rules,Data Cloud Identity Resolution Ruleset,Data Cloud Identity Resolution Config Input


Contribute your Thoughts:

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Leota
5 days ago
I feel like using different identification names could complicate things, but I can't recall if that's actually a problem in this context.
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Kayleigh
10 days ago
I remember a practice question where we had to create matching rules based on IDs, so maybe option D is the right choice here.
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An
15 days ago
I think we should definitely map the primary key to Party Identification, but I'm not sure if it should be the same name for both systems.
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Desmond
20 days ago
This seems straightforward enough. I'd go with mapping the primary keys to Party Identification, using the CRM ID as the identification name for both. That should give me the exact match I need to address the customer's use case.
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Stephaine
25 days ago
Okay, I think I've got a strategy here. I'll map the primary keys to Party Identification, but I'll use the CRM ID for the CRM contacts and the Marketing ID for the marketing platform contacts. That way I can match them up properly.
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Sage
1 month ago
Hmm, I'm a bit confused on this one. Should I be using the Marketing ID as the identification name for the marketing platform contacts? Or is the CRM ID the right choice for both?
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Viva
1 month ago
This looks like a pretty straightforward identity resolution question. I think I'd start by mapping the primary keys from the two systems to Party Identification, using the CRM ID as the identification name for both.
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