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Salesforce Data-Con-101 Exam - Topic 6 Question 1 Discussion

A Data Cloud customer wants to adjust their identity resolution rules to increase theiraccuracy of matches. Rather than matching on email address, they want to review a rule that joinstheir CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.Which two steps should the consultant take to address this new use case?Choose 2 answers
A) Map the primary key from the two systems to Party Identification, using CRM ID as theidentification name for both. and D) Create a matching rule based on party identification that matches on CRM ID as the partyidentification name.
B) Map the primary key from the two systems to party identification, using CRM ID as theidentification name for individualscoming from the CRM, and Marketing ID as the identification name for individuals coming from themarketing platform.
C) Create a custom matching rule for an exact match on the Individual ID attribute.

Salesforce Data-Con-101 Exam - Topic 6 Question 1 Discussion

Actual exam question for Salesforce's Data-Con-101 exam
Question #: 1
Topic #: 6
[All Data-Con-101 Questions]

A Data Cloud customer wants to adjust their identity resolution rules to increase their

accuracy of matches. Rather than matching on email address, they want to review a rule that joins

their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?

Choose 2 answers

Show Suggested Answer Hide Answer
Suggested Answer: A, D

To address this new use case, the consultant should map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both, and create a matching rule based on party identification that matches on CRM ID as the party identification name. This way, the consultant can ensure that the CRM Contacts and Marketing Contacts are matched based on their CRM ID, which is a unique identifier for each individual. By using Party Identification, the consultant can also leverage the benefits of this attribute, such as being able to match across different entities and sources, and being able to handle multiple values for the same individual. The other options are incorrect because they either do not use the CRM ID as the primary key, or they do not use Party Identification as the attribute type.Reference:Configure Identity Resolution Rulesets,Identity Resolution Match Rules,Data Cloud Identity Resolution Ruleset,Data Cloud Identity Resolution Config Input


by Dustin at Jan 27, 2026, 02:57 AM

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Remona
14 days ago
I agree with Tom. Option D is straightforward and effective.
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Cecil
19 days ago
Option B could work too, but it complicates things with two IDs.
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Francoise
24 days ago
I prefer option D. Matching on CRM ID makes sense for accuracy.
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Yuki
2 months ago
I think option A is the best choice. It keeps things simple.
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Mammie
2 months ago
Not sure about A), feels like it could cause confusion.
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Stephaine
3 months ago
D) is a solid choice too, keeps it simple.
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Lavonna
3 months ago
Surprised they didn't mention custom rules at all!
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Kristofer
3 months ago
I think B) makes more sense for clarity.
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Paris
3 months ago
A) is definitely the way to go!
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Corinne
3 months ago
Option C is just asking for trouble. Exact matches are great, but you need flexibility too.
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Vanna
4 months ago
Haha, I bet the consultant is wishing they had a magic "match everything" button right about now.
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Gilma
4 months ago
Option D could also work, but B is probably the more robust solution.
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Vivan
4 months ago
I agree with Jesus. Keeping the identification names consistent is key for accurate matching.
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Jesus
4 months ago
Option B seems like the way to go. Matching on the CRM ID for both systems makes the most sense.
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Bev
4 months ago
I think creating a custom matching rule might be overkill for this scenario; it seems simpler to just match on the CRM ID directly.
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Leota
5 months ago
I feel like using different identification names could complicate things, but I can't recall if that's actually a problem in this context.
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Kayleigh
5 months ago
I remember a practice question where we had to create matching rules based on IDs, so maybe option D is the right choice here.
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An
5 months ago
I think we should definitely map the primary key to Party Identification, but I'm not sure if it should be the same name for both systems.
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Desmond
6 months ago
This seems straightforward enough. I'd go with mapping the primary keys to Party Identification, using the CRM ID as the identification name for both. That should give me the exact match I need to address the customer's use case.
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Stephaine
6 months ago
Okay, I think I've got a strategy here. I'll map the primary keys to Party Identification, but I'll use the CRM ID for the CRM contacts and the Marketing ID for the marketing platform contacts. That way I can match them up properly.
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Sage
6 months ago
Hmm, I'm a bit confused on this one. Should I be using the Marketing ID as the identification name for the marketing platform contacts? Or is the CRM ID the right choice for both?
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Viva
6 months ago
This looks like a pretty straightforward identity resolution question. I think I'd start by mapping the primary keys from the two systems to Party Identification, using the CRM ID as the identification name for both.
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Cherrie
4 days ago
Definitely! Using CRM ID for both makes sense.
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Dahlia
9 days ago
I agree, mapping the primary keys is essential.
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